Harvesting Digital Results at the Edmonton Corn Maze

"The 2023 campaign reinforced our long-standing partnership with Edmonton Corn Maze, marking another successful year through data-enhanced digital marketing. The introduction of e-commerce tracking provided invaluable insights, enabling precise measurement and optimization of advertising efforts. This case study underscores the importance of long-term commitment, strategic refinement, and leveraging data for sustainable growth and enhanced revenue for seasonal attractions like Edmonton Corn Maze."Jesse Kraay, Edmonton Corn Maze

The Client: Edmonton Corn Maze

Since 2017, Edmonton Corn Maze has partnered with Strong Coffee Marketing to elevate its presence and drive ticket sales for its seasonal attractions. From the captivating corn mazes to delightful sunflower and pumpkin U-picks, the maze has thrived on offering memorable experiences. Our longstanding collaboration has focused on achieving consistent growth, and in 2023, we introduced e-commerce tracking to improve our understanding of how digital ads contribute to their bottom line.

Key Challenge

The 2023 challenge was to refine our approach to converting diverse audiences into ticket buyers while integrating comprehensive e-commerce tracking. This development would help us gain better insights into the direct impact of our campaigns and optimize accordingly.

Our Approach

Continuing our tradition of data-driven strategies, we designed a digital advertising campaign leveraging both Google and Facebook platforms:

Creative Approach: This year, we created a maze-themed graphic template for digital ads for consistent look and brand-feel across the campaign.
Integrated Tracking: Introduced e-commerce tracking to precisely measure ad-impact on ticket sales across platforms, allowing us to analyze and adjust strategies based on concrete data evidence.
Digital Ad Strategy: We launched targeted Google and Facebook ads tailored to different customer journey stages, highlighting specific experiences like sunflower and pumpkin U-picks, which have historically garnered high interest.
Continuous Optimization: Regular analysis and adjustments based on seasonal trends and performance data were pivotal, ensuring sustained engagement and revenue throughout the season.

The Results

Revenue Generated From Ads

Return On Investment

Ad Conversion Rate

Cart Abandonment Rate

Clicks Generated

Impression Generated

The Conclusion

Strong Coffee Marketing successfully enhanced Edmonton Corn Maze's ticket sales through a strategic and finely-tuned digital advertising campaign. By targeting potential customers at various stages of their buying journey and adapting to seasonal trends, we fostered significant revenue growth and achieved a rewarding ROI. This case illustrates the power of a meticulously crafted digital marketing strategy in propelling the success of seasonal attractions.