What is Foursquare, and Why Should I Care?
Foursquare is a GPS-based geo-location, social game. How does Foursquare work? Well, as you go about your daily routine, you can “check-in” to certain places, Starbucks for example. The more times you “check-in” at a particular place (from regular visits), the higher up the foursquare ladder you will get. At some foursquare locations, you can…
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3 Tips to Improve Google Adwords Click-Through-Rates (CTR)
Google Adwords is an impressive ad tool. With a plethora of add-ons, tools and metrics, you can get awesome statistics and research insight into your ads, your target market and your website. Click-Through-Rates or CTR is one of your most important metrics. This is percentage of your clicks divided by your impressions (how many times…
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QR Code Marketing 101
QR codes are all the rage nowadays. We’re seeing them crop up all over the place: Starbucks, Chase Banks, business cards and so much more. But whats the big deal? In this post, well cover some basic, some complex things about QR codes, so hopefully you can leverage them for your company soon. What is…
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8 Cool Things I Learned About E-mail Marketing #TimeSci
Stemming from a previous post on 10 Cool Things I Learned About Twitter, today I wanted to talk about my learnings on e-mail marketing. I can’t give enough praise to Hubspot’s seminar on the Science of Timing. I thoroughly enjoyed all of it. Here’s what I learned: Most people report reading email in the morning…
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10 Cool Things I Learn About Twitter #TimeSci
Today I wanted to share with you some things I learned from a really awesome seminar I recently attend called: The Science of Timing. In this post I’m share 10 cool things I learned about Twitter. Keep an eye out for similar posts on timing for blog posts, e-mails and Facebook. Enjoy! Add a “+”…
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5 Creative Uses for Google’s Keyword Tool
Google’s Keyword tool is not just for advertisers. There are many ways to use it to help start-up businesses, building websites, blog content and more. In this blog post we’ve listed 5 creative ways to use this tool that you probably haven’t thought of yet. 1) Find Keywords For Your Website Content If you’re in…
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3 Cool Advanced Targeting Options for Google’s Keyword Tool
1) Countries & Linguistics Depending on the country your advertising in you should consider using alterative keywords. Take for example the keyword “cell phone”- in many parts of the world, this is called a simply a “mobile”. Another example is the keyword “aluminum” – which is spelt “aluminium” elsewhere in the world . By segmenting…
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5 Tips to Take Advantage of Google’s Keyword Tool
Google’s Keyword Tool is a great asset to anyone wanting to start-up online. It’s platform has a variety of powerful options that can really benefit your website and your online presence. In this post we’ve reviewed some of the most helpful functions. Enjoy! 1) Webpage Search This search option is very useful. You can search your…
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