An Introduction to Social Media

We recently had the opportunity to share with a number of technology-based startup firms a presentation on social media and how to approach it when incorporating it into their businesses.  This is the first discussion of a series of three. The first Prezi can be found below or here.

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Everything You Need to Know About Remarketing

Remarketing is new type of online advertising that is improving conversion rates significantly. Traditionally marketers had no way to follow-up with potential visitors who land on their webpage – remarketing ads allow for this. This type of ad lets you send customized offers to website visitors that fit certain criteria that you designate. This is…

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Marketing with QR Codes

What is a QR code? Think “barcode on steroids”.  The image to the right is an example of a QR code. QR codes offer an opportunity for an interactive experience for advertisers through an otherwise static medium. How does a QR code work? To read QR codes, you require a QR code reader.  These are…

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11 Social Media Marketing Tips for Small Business

Social media marketing is an exploding medium for small business.  The problem is some companies get it, others don’t.  Here are 11 social media tips to get you started on this awesome, new marketing playing field. 1)      Consistency in usernames. Use the same username across all social media channels to help build credibility to your…

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Start-Ups: Building Credibility Online

So you’re thinking of taking your new company to the World Wide Web eh? Like most new start-ups, you’re planning on seriously leveraging social media to build communities around your products and brand.  Awesome! Here’s a tip that most business don’t abide by: If you’re about to swim in the social media marketing pool, know…

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Custom Mobile Website Builds vs. Plug-ins vs. Apps

It’s a fact – more people are connecting to the Internet via their mobile phone than ever before.  This trend will continue to grow at an incredible pace. It’s expected by 2013 that there will be over 134 Million people in the USA alone, accessing the Internet via their mobiles.  This trend brings up some…

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Stuff We’re Using – Google Alerts

Although still in BETA testing Google Alerts has already gotten a lot attention, and marketers are loving it. It’s as simple as can be – you simply enter in specific terms you want tracked, and then sit back and let Google do the work. Any mention of these words will be compiled and sent to…

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How To: Twitter Hashtags – What are they?

What are Twitter hashtags? When Twitter started there was a fundamental problem. There was no real way to categorize and group similar tweets. Short of using the search function to find topics of conversation, there was no way to see trends in conversation. This is where the hashtags come in. Simply placing a pound key…

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