Boosted Small-Town Charity Donations with Digital Advertising

The Client: National Charity Foundation

An established national charity dedicated to improving local communities approached Strong Coffee Marketing to revamp their 2019 campaign. This charity had traditionally relied on grassroots efforts within the business sector to drive donations, but they were eager to explore digital advertising as a new avenue to reach their goals.

Key Challenge

The primary challenge was to test and measure the impact of digital advertising on driving donations and raising awareness in the Edmonton area over a 6-month campaign. Our goals were clear: increase awareness of the charity’s impact in Edmonton and generate a noticeable rise in digital donations.

Our Approach

Strong Coffee implemented a three-phase strategy to tackle the challenge:

Creative Development: We made the most of the charity’s existing video assets and internal statistics, creating engaging new pieces to catch the audience's attention.
Digital Campaign Execution: A robust digital campaign was rolled out across multiple platforms, including Google Search, Google Display Network, Remarketing, Facebook, Instagram, Spotify Digital Radio, and third-party website placements.
Targeted Audience Segmentation: By honing in on targeted segments, we reached those most likely to engage and donate, optimizing the campaign's effectiveness.

The Results

Increase in Web Visitor Surge

Increase in Digital Donations

New Donors

Advertising ROI Achieved

The Conclusion

This campaign successfully highlighted the significant impact digital marketing can have on charitable organizations. Through strategic content creation and a multi-platform approach, Strong Coffee Marketing was able to considerably boost awareness and donations for the charity. The results set a strong precedent for the charity's future digital initiatives, showcasing the potential of moving from traditional to digital strategies.