From Startup to Standout

The Client: Shield Foundation Repair

Shield Foundation Repair, a budding foundation repair company based in Edmonton, specializes in services like house lifting, waterproofing, concrete repair, and comprehensive foundation solutions. Seeking to bolster their online presence and generate more leads, they turned to Strong Coffee for digital marketing support and expertise.

Key Challenge

As a new entrant in a competitive market, Shield Foundation Repair faced the challenge of attracting organic traffic and converting website visitors into clients. Their current website required refinement to better engage potential customers, and they aimed to create demand and visibility through online advertising.

Our Approach

Strong Coffee Marketing developed a holistic, data-driven digital marketing strategy designed to secure and expand Shield’s market position in a competitive landscape. Website Overhaul: We revamped Shield’s website with updated branding, refreshed landing pages, and user-friendly content tailored to their audience’s needs. Content Strategy: Implemented a detailed plan targeting service-related keywords, complete with an informative FAQ section to address common inquiries and a plain-language tones our customers have appreciated. Robust Digital Advertising Campaign: Launched a Google Search campaign to understand market dynamics and start generating leads. Custom Landing Pages: Created dedicated pages for each service, offering a personalized user experience. Call Tracking: Implemented CallRail to track phone call conversions and evaluate campaign performance. Through these targeted efforts, Shield achieved a stronger online presence, an increase in qualified leads, and a reinforced position as a trusted authority in foundation repair.

The Results

Average Leads Per Month

Organic Traffic Boost (Over 3 Years)

Conversion Rate Improvement

Cost-Per-Lead Improvement

The Conclusion

Our ongoing collaboration with Shield Foundation Repair has propelled them to become a formidable presence in Edmonton’s foundation repair market. Strong Coffee’s strategic focus on digital advertising, content optimization, targeted landing pages, and call tracking not only enhanced their online presence but significantly boosted lead generation. This case illustrates the immense growth potential for small businesses when equipped with a robust digital marketing strategy, and it highlights Shield's climb from startup to a market leader within a competitive landscape