How Digital Ads Drove Full Bookings For Yama Vans

"Duncan and the Strong Coffee team have been running our Google Ads for the past 6 months and we've been extremely pleased with the results. We were initially hesitant about running Google Ads but were wanting to find a predictable lead generator to complement our social media efforts. Once we nailed down our targeting strategy (which happened relatively quickly), we started seeing a consistent flow of leads to our business from the ads. The Strong Coffee team always responds to my questions promptly and does a great job of educating me on how the strategy/systems work."alexandra Walsh

The Client: Yama Vans

Yama Vans, a premium luxury van conversion company in Alberta specializing in building custom-made campervans for explorers/nomads approached Strong Coffee Marketing in the heat of COVID-19 to boost their lead generation and sales. Their focus was on attracting individuals seeking to purchase high-end, luxury custom-made caravan, who enjoyed living and exploring off-grid.

Key Challenge

The major challenge was to quickly optimize and acquire high-quality leads for a niche, luxury product in a limited time frame. The campaign aimed at drawing affluent customers, specifically from Canada and California, who were more likely to convert into sales.

Our Approach

To elevate Yama Vans' digital presence and maximize ROI, we implemented a year-long, data-driven marketing strategy designed to capture high-quality leads and drive sales. Our year-long strategy unfolded in several phases: Keyword Identification: We started by identifying relevant keyword phrases and gathering audience data for further refinement. Analytics and Real-time Testing: By utilizing analytics and real-time testing, we gained insights that enabled strategic refinements of our campaigns. Monthly Lead Review: Collaborating closely with the client, we conducted monthly reviews of leads, analyzing form-fill queries and linking them with specific ad types to evaluate lead quality. Target Audience and Keyword Refinement: Research indicated that affluent segments in Canada and California searching specific keywords were generating the highest quality leads. Lead to Sale Analysis: We established a 4% lead-to-sale conversion rate to gauge campaign effectiveness and ROI. The campaign focused on lead quality using precise tracking and UTM parameters. This thorough, phased approach not only helped Yama Vans consistently reach their target audience but also strengthened their ability to convert qualified leads into sales, solidifying their market position and supporting long-term growth.

The Results

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Production Line Fully Booked

The Conclusion

Our targeted, data-driven approach effectively showcased the prowess of digital marketing for luxury products. Through strategic keyword and audience targeting, continuous analysis, and refinement, we significantly reduced costs while enhancing lead quality. This enabled the client to achieve their sales goals well ahead of schedule, reaffirming the campaign’s success in high-end market positioning.