We sometimes think of social media about posting content and gaining followers. A huge part of social media is listening. People are online 24 hours a day talking about… well… everything. Monitoring online “chatter” is a good way to discover what people think of your brand, your competitors and your industry. Companies that listen, react and respond to consumers will win in the long run. There are some fantastic free tools that can help you monitor keywords online. Have a look at Brandmentions.com and SamePoint.com. Type in a few different keywords and see what people are saying.