Think Micro When You Content

When was the last time you read or watched a full post scrolling on Instagram or Facebook? Thanks to data, marketers know the average person on social media spends around eight seconds before losing attention – Vine had the right idea (RIP). This is why it’s so important to focus on implementing engaging content that…

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Keeping Your Retail Business Afloat During a COVID Christmas

As someone that’s spent more time in retail than in marketing, I can only imagine the stress that small retailers are going through. The good news is that all is not lost. Let’s take a look at a few low-cost ways to drive holiday sales in a lockdown world.

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Pandemic Social Marketing 101

As the entire planet is in the midst of an economic shutdown, and businesses the world over being forced to close down and shut there doors to ‘flatten the curve’ of the COVID-19 epidemic, it’s no wonder businesses are at a loss of what to do for their digital marketing.  Without clearly defined timelines on…

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Ad Fraud & How To Help Mitigate It

Year over year, digital advertising spend continues to grow as companies continue to shift marketing dollars to this growing medium. But as companies are pumping billions into digital ads, who is regulating everything? How rife are these ad exchanges with fake traffic and clicks, and further to that, in who’s best interest is it to…

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Advertising Cannabis – What We Know So Far

With legalization upon us, there are still many questions regarding how cannabis can be advertised and marketed. To start, it depends on the type of product you’re selling.

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3 Marketing Predictions Following The Legalization of Cannabis in Canada

Cannabis legalization has finally arrived here in Canada! Although the first few weeks have been relatively uneventful, there are still lots of questions around what lies ahead. From a marketing perspective, here are 3 things we anticipate will happen due to the legalization of cannabis: 1. A Rise in Cannabis Tourism Over the years, the…

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How To Influence A Foreign Election Using Facebook Ads

Please note: This article is satirical and for educational purposes. It showcases the strategies and tactics deployed by the Russian government to influence elections, including recently released screenshots of their ads and ad purchases. Want to overthrow a foreign leader you just don’t agree with? Or want to take those pesky superpowers down a notch?…

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The On-Going Marijuana Marketing Tug-of-War

As legalization looms in July, a tug-of-war is being played out between the government and licensed producers in regards to how marijuana should be marketed and branded in Canada. We’re seeing licensed producers ban together to propose their wish list on branding regulation, and the Trudeau government suggesting their own stricter solution. This really is…

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