A Guide To Marijuana Marketing & Advertising

Please note: Due to the ever changing landscape on this discussion, this post is now out-of-date with proposed regulations.  We have written a new article here – The On-Going Marijuana Marketing Tug-of-War – that takes into account more recent developments. With marijuana legalization looming in Canada and currently set for July 2018, there’s lots of…

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Advertising For A Kickstarter: What We Learned

When it comes to laying it all out on the line, there’s no better example than launching a Kickstarter campaign for a product you’ve put your money, heart, and soul into. This all-or-nothing fundraising platform can be a rollercoaster of emotion for entrepreneurs, and just the thought of throwing more money into advertising your projects…

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Think, Do, Teach: 30 Days Later

Every summer student’s dream is to find a stellar agency that both sharpens his/her craft and provides a real-world teaching experience. When it comes to my personal summer student experience, I am lucky enough to say that I found an agency that exceeds all expectations. In the past 30 days, the method Think, Do, Teach,…

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Dissecting the @EdmontonOilers on Twitter

For the first time in the Twitter era, the Edmonton Oilers are in the playoffs. This isn’t exciting news for a lot of people, but it’s a pretty big deal for hockey fans around here. The Edmonton Twitter community has always been a vibrant place, and it will only get crazier as the Oilers move…

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In-Home AI Will Be Building Family Advertising Profiles

As companies like Google and Apple continue to develop new technologies to make our lives easier, we’ve hardly noticed how dependent we’ve become on these technologies. Since 2007 (with the release of the first iPhone) we’ve increasingly grown so attached to our phones that we feel longing for them when we accidentally forget them at home….

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