Advertising Cannabis – What We Know So Far
With legalization upon us, there are still many questions regarding how cannabis can be advertised and marketed. To start, it depends on the type of product you’re selling.
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3 Marketing Predictions Following The Legalization of Cannabis in Canada
Cannabis legalization has finally arrived here in Canada! Although the first few weeks have been relatively uneventful, there are still lots of questions around what lies ahead. From a marketing perspective, here are 3 things we anticipate will happen due to the legalization of cannabis: 1. A Rise in Cannabis Tourism Over the years, the…
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How To Influence A Foreign Election Using Facebook Ads
Please note: This article is satirical and for educational purposes. It showcases the strategies and tactics deployed by the Russian government to influence elections, including recently released screenshots of their ads and ad purchases. Want to overthrow a foreign leader you just don’t agree with? Or want to take those pesky superpowers down a notch?…
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The On-Going Marijuana Marketing Tug-of-War
As legalization looms in July, a tug-of-war is being played out between the government and licensed producers in regards to how marijuana should be marketed and branded in Canada. We’re seeing licensed producers ban together to propose their wish list on branding regulation, and the Trudeau government suggesting their own stricter solution. This really is…
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A Guide To Marijuana Marketing & Advertising
Please note: Due to the ever changing landscape on this discussion, this post is now out-of-date with proposed regulations. We have written a new article here – The On-Going Marijuana Marketing Tug-of-War – that takes into account more recent developments. With marijuana legalization looming in Canada and currently set for July 2018, there’s lots of…
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Advertising For A Kickstarter: What We Learned
When it comes to laying it all out on the line, there’s no better example than launching a Kickstarter campaign for a product you’ve put your money, heart, and soul into. This all-or-nothing fundraising platform can be a rollercoaster of emotion for entrepreneurs, and just the thought of throwing more money into advertising your projects…
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Think, Do, Teach: 30 Days Later
Every summer student’s dream is to find a stellar agency that both sharpens his/her craft and provides a real-world teaching experience. When it comes to my personal summer student experience, I am lucky enough to say that I found an agency that exceeds all expectations. In the past 30 days, the method Think, Do, Teach,…
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Dissecting the @EdmontonOilers on Twitter
For the first time in the Twitter era, the Edmonton Oilers are in the playoffs. This isn’t exciting news for a lot of people, but it’s a pretty big deal for hockey fans around here. The Edmonton Twitter community has always been a vibrant place, and it will only get crazier as the Oilers move…
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