How To Use Audiences in Google Display Ad Campaigns
Google Display has always been a see-saw type of relationship for our agency. It’s one of those mediums that is powerful when it comes to awareness and reach, but delivers very little in terms of ROI and on-site engagements. It’s often that one campaign type that comes up in post-campaign reports that you have to go…
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9 Digital ‘Things to-do’ When Expanding Your Business
You’re expanding. That’s great — and a sign of a healthy, growing business. Getting word out is a priority, but what makes the most sense? How can I begin to show up online in this new market, and how can I begin to generate new leads and business here? Is it as simple as putting…
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Writing An Article, Step 1: Tone
Writing an article can be tricky. Whether you’re representing a large company or tackling something quick for a small business, it’s important to make sure you’re on the ball and you know what you’re doing. To make the whole process easier for you, we’ve laid down a step-by-step process for you to follow while writing…
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5 Digital Advertising Lessons for the 2015 Canadian Election Candidates
It’s campaign season again, and just like the seasonal changing of the leaves and the inevitable cold to follow… so comes the parade of colorful political signs on lawns and lining of roadways. We feel that over the years, political campaigns have really not embraced the power of digital mediums. Obama’s last campaign being the…
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6 YouTube Metrics to Measure Video Performance
If you’re only looking at your views to judge your YouTube success, you’re missing out. YouTube boasts a great analytics dashboard, and there are lots of YouTube metrics to explore. Below, we discuss six factors you should be looking at to improve your YouTube success. Views Views are the most obvious way to see if…
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6 Reasons You Should Be Using Pinterest for Business
Many businesses are wary about using Pinterest for business, but you don’t have to be! There are many positive reasons that you should be utilizing this social media network for your business, but here are 6 of the main reasons. Why Pinterest? There are many reasons Pinterest is a great opportunity for businesses. It will…
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