Strong Coffee at iMedia 2017 Recap

As you may know – this past weekend was iMedia. Duncan and Brian had fun talking about PPC keywords and micro-content – here’s just a few of your highlights, takeaways and responses from the 3 presentations Strong Coffee gave… 1. Timbits and Spirit Animals Opening your presentation with a photo of Timbits?!?! @bsiddle @strongcoffee is…

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In-Home AI Will Be Building Family Advertising Profiles

As companies like Google and Apple continue to develop new technologies to make our lives easier, we’ve hardly noticed how dependent we’ve become on these technologies. Since 2007 (with the release of the first iPhone) we’ve increasingly grown so attached to our phones that we feel longing for them when we accidentally forget them at home….

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What we learned from looking at Edmonton Tourism’s top 9 Instagram photos of 2016

TIL: Edmonton loves the High Level Bridge. You may have recently heard of the tool 2016bestnine. In a nutshell, it’s a website that shows your top 9 most-liked Instagram photos of the year. This is the 2016 version of 2015bestnine generator which you may have used. Aside from being a cool tool that you can use to…

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Marketing Golf Courses in the Winter

Unfortunately, the golf season isn’t a twelve month a year venture for many of us. Courses in hotter locations may see a slow down in the summer while those in “seasonal” spots (like us here in Canada) have to shut down for months at a time. It some cases there are opportunities for off-season revenue…

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2 Quick Ways Golf Courses Can Use Google Trends

I spent some time yesterday talking about predicting (sort of) the future using a free tool called Google Trends. Google Trends gives us information on Google searches – things like what gets searched, when it gets searched, where in the world people search, etc. We used a couple of seasonal examples yesterday but now I’d…

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Predicting The Future With Google Trends

The internet is filled with useful tools designed to help make our marketing lives a bit easier. Some of the most useful ones come from a little company called Google. Google collects mountains of information about what people do online, what people search for, what they click on, etc. Google Trends is a free tool…

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Facebook Advertising Basics – Social Media Breakfast Red Deer

Thanks to the folks at Social Media Breakfast Red Deer for inviting me to speak about the basics of Facebook Advertising at Social Media Breakfast Red Deer. I used the 45 minutes to discuss advertising best practices, Facebook ad types and boosting posts. Enjoy!

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Facebook Page Templates – A First Look

Facebook has been busy testing new features for business pages. There’s been some talk of a job board complete with resume submission, an enhanced messenger program and additional customizations for pages through templates. Facebook will typically roll these features out to a limited audience during testing. We’re fortunate to have access to page templates on…

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