Why Cutting Your Digital Ad Budget During A Recession Is A No-No
As our society is being bombarded with tales of doom and gloom, bankrupt banks, economic crises, and a plunging stock market, it’s no wonder many are starting to prepare their businesses for the possibility of another recession. Many businesses alive today made it through the 2008 housing crises, and the 2020-2021 COVID-19 pandemic, this is…
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Will Bing Ads Make A Comeback with ChatGPT?
Microsoft Bing Search vs. Google Search has never really been much of a competition. Google Search vastly outnumbers and outperforms Bing both in effectiveness, reach and value to advertisers. While Bing captures about 7% of the search advertising market, their recent purchase of ChatGPT has a lot of eyes on Microsoft and how it will…
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Edmonton Election 2021 – Digital Advertising Review
As the mayoral campaigns are coming to a close, and Edmontonians are heading to the polls today, we wanted to take a closer look at the different strategies for social media advertising campaigns of all the candidates. After our recent CBC interview, we wanted to write a follow-up to see how the campaign strategies evolved…
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How To Use Audiences in Google Display Ad Campaigns
Google Display has always been a see-saw type of relationship for our agency. It’s one of those mediums that is powerful when it comes to awareness and reach, but delivers very little in terms of ROI and on-site engagements. It’s often that one campaign type that comes up in post-campaign reports that you have to go…
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Think Micro When You Content
When was the last time you read or watched a full post scrolling on Instagram or Facebook? Thanks to data, marketers know the average person on social media spends around eight seconds before losing attention – Vine had the right idea (RIP). This is why it’s so important to focus on implementing engaging content that…
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Keeping Your Retail Business Afloat During a COVID Christmas
As someone that’s spent more time in retail than in marketing, I can only imagine the stress that small retailers are going through. The good news is that all is not lost. Let’s take a look at a few low-cost ways to drive holiday sales in a lockdown world.
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9 Digital ‘Things to-do’ When Expanding Your Business
You’re expanding. That’s great — and a sign of a healthy, growing business. Getting word out is a priority, but what makes the most sense? How can I begin to show up online in this new market, and how can I begin to generate new leads and business here? Is it as simple as putting…
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Pandemic Social Marketing 101
As the entire planet is in the midst of an economic shutdown, and businesses the world over being forced to close down and shut there doors to ‘flatten the curve’ of the COVID-19 epidemic, it’s no wonder businesses are at a loss of what to do for their digital marketing. Without clearly defined timelines on…
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