How TikTok & Other Social Media Platforms Have Impacted Attention Spans & Digital Ad Effectiveness
The rise of social media platforms such as Facebook, Twitter, and TikTok has undoubtedly transformed the way we consume content. While these platforms offer a wealth of educational information, laughs and entertainment, they have also shown to have a significant impact on the human brain in ways no one saw coming. Here’s the tea: According…
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How Does City Design & Geographical Differences Impact the Effectiveness of Digital Advertising?
Over the years we’ve worked with many a client looking to enter a new market. Whether it’s a mortgage broker looking to expand, a franchise opening a new location, or new business ready to open its doors, there’s often a lot of uncertainty and doubt about what marketing strategy makes the most sense. Often times,…
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Why Cutting Your Digital Ad Budget During A Recession Is A No-No
As our society is being bombarded with tales of doom and gloom, bankrupt banks, economic crises, and a plunging stock market, it’s no wonder many are preparing their businesses for the possibility of another recession. Many businesses today made it through the 2008 housing crisis, and the 2020-2021 COVID-19 pandemic; this is all very fresh…
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Will Bing Ads Make A Comeback with ChatGPT?
Microsoft Bing Search vs. Google Search has never really been much of a competition. Google Search vastly outnumbers and outperforms Bing both in effectiveness, reach and value to advertisers. While Bing captures about 7% of the search advertising market, their recent purchase of ChatGPT has a lot of eyes on Microsoft and how it will…
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Edmonton Election 2021 – Digital Advertising Review
As the mayoral campaigns are coming to a close, and Edmontonians are heading to the polls today, we wanted to take a closer look at the different strategies for social media advertising campaigns of all the candidates. After our recent CBC interview, we wanted to write a follow-up to see how the campaign strategies evolved…
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How To Use Audiences in Google Display Ad Campaigns
Google Display has always been a see-saw type of relationship for our agency. It’s one of those mediums that is powerful when it comes to awareness and reach, but delivers very little in terms of ROI and on-site engagements. It’s often that one campaign type that comes up in post-campaign reports that you have to go…
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Think Micro When You Content
When was the last time you read or watched a full post scrolling on Instagram or Facebook? Thanks to data, marketers know the average person on social media spends around eight seconds before losing attention – Vine had the right idea (RIP). This is why it’s so important to focus on implementing engaging content that…
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Keeping Your Retail Business Afloat During a COVID Christmas
As someone that’s spent more time in retail than in marketing, I can only imagine the stress that small retailers are going through. The good news is that all is not lost. Let’s take a look at a few low-cost ways to drive holiday sales in a lockdown world.
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