Marketing Mastery Hub

Your go-to source for expert tips, trends, and strategies in digital marketing.

  1. Featured image for “Will Bing Ads Make A Comeback with ChatGPT?”
    February 8, 2023

    Will Bing Ads Make A Comeback with ChatGPT?

    Microsoft Bing Search vs. Google Search has never really been much of a competition. Google Search vastly outnumbers and outperforms Bing both in effectiveness, reach and value to advertisers. While Bing captures…
    Learn More

  2. Featured image for “Edmonton Election 2021 – Digital Advertising Review”
    October 18, 2021

    Edmonton Election 2021 – Digital Advertising Review

    As the mayoral campaigns are coming to a close, and Edmontonians are heading to the polls today, we wanted to take a closer look at the different strategies for social media advertising…
    Learn More

  3. Featured image for “How To Use Audiences in Google Display Ad Campaigns”
    October 13, 2021

    How To Use Audiences in Google Display Ad Campaigns

    Google Display has always been a see-saw type of relationship for our agency. It’s one of those mediums that is powerful when it comes to awareness and reach, but delivers very little…
    Learn More

  4. Featured image for “Think Micro When You Content”
    March 12, 2021

    Think Micro When You Content

    When was the last time you read or watched a full post scrolling on Instagram or Facebook? Thanks to data, marketers know the average person on social media spends around eight seconds…
    Learn More

  5. Featured image for “Keeping Your Retail Business Afloat During a COVID Christmas”
    November 24, 2020

    Keeping Your Retail Business Afloat During a COVID Christmas

    As someone that’s spent more time in retail than in marketing, I can only imagine the stress that small retailers are going through. The good news is that all is not lost.…
    Learn More

  6. Featured image for “9 Digital ‘Things to-do’ When Expanding Your Business”
    October 14, 2020

    9 Digital ‘Things to-do’ When Expanding Your Business

    You’re expanding. That’s great — and a sign of a healthy, growing business. Getting word out is a priority, but what makes the most sense? How can I begin to show up…
    Learn More

  7. Featured image for “Pandemic Social Marketing 101”
    April 9, 2020

    Pandemic Social Marketing 101

    As the entire planet is in the midst of an economic shutdown, and businesses the world over being forced to close down and shut there doors to ‘flatten the curve’ of the…
    Learn More

  8. Featured image for “Ad Fraud & How To Help Mitigate It”
    February 14, 2020

    Ad Fraud & How To Help Mitigate It

    Year over year, digital advertising spend continues to grow as companies continue to shift marketing dollars to this growing medium. But as companies are pumping billions into digital ads, who is regulating…
    Learn More