Marketing Mastery Hub

Negative comments and reviews are great opportunities! Still to this day, many companies are apprehensive about allowing customers to freely post their opinions, reviews and comments about their products. Why? Because they…

Everyone is eager to attach a $ to social media. I find that the ROI question often comes from someone that isn’t sold on the idea of social media and its place…

E-marketers have a thing for stats. They’re our report card – they show us how we’re doing, they show us where we need to improve and they provide insight into things that…

We sometimes think of social media about posting content and gaining followers. A huge part of social media is listening. People are online 24 hours a day talking about… well… everything. Monitoring…

I often get questions asking about how people can streamline their social media efforts. My first tip is to limit the number of profiles that you manage. There are no rules saying…

Keep an eye on location based services. Sites like Foursquare and Gowalla use mobile technology to link consumers to the places that they visit. Companies are starting to use these sites to…

I’ll be honest. I hate PowerPoint. Nothing says “boring presentation” like an old fashion PowerPoint show. Boring slides, boring colors, boring layouts… I can’t say that I’ve ever been blown away by…

It’s a really exciting time to be a web guy. New products, services and sites are emerging on a daily basis. It can be a pretty daunting task to keep up with…