Writing An Article, Step 3: Write
Now, finally, you’re ready to write the article. There are still a few things to keep in mind, so keep reading! Write Fresh When you write from your plan, never copy and paste. Always write it from scratch. Even if all you’re doing is writing down the exact words as you read them, you’re forcing…Learn More
Writing An Article, Step 2: Plan
So you have your tone, you know what you’re writing about, and it’s time to write… right? Well, no. If you start writing now, you’ll get writer’s block, it’ll go slowly, and you’ll never feel like you’re done revising. Here’s what to do first. Plan Create categories for the things going in your article. Do…Learn More
Writing An Article, Step 1: Tone
Writing an article can be tricky. Whether you’re representing a large company or tackling something quick for a small business, it’s important to make sure you’re on the ball and you know what you’re doing. To make the whole process easier for you, we’ve laid down a step-by-step process for you to follow while writing…Learn More
The Element Of Story
Stories are what drive the world. They inspire passion and progress, fuel empires and myths, and rouse wonder and war. They can also be used in marketing. But before you learn how to use stories, you should learn when to avoid them. If you know the rules, you can learn how to break them. When…Learn More
How YouTube is Failing to Follow Children’s Advertising Standards
As someone who grew up in the 90s, Concerned Children’s Advertisers (CCA) public service announcements were a regular occurrence during TV time. People probably wouldn’t recognize the name CCA but they would remember the most famous of these PSAs; the Don’t Put It In Your Mouth song and the House Hippo. The CCA was a…Learn More
I Direct Messaged 7 Airlines With The Same Question: Here’s What I Learned
The other week I had a question before a flight. I was travelling with my infant and wondered what the best seat choice would be when travelling with a carseat. Naturally, a couple days before my flight I headed to Twitter direct messages to find an answer. After I sent my message to the airline…Learn More
Social Media: Can your business keep up?
They say ‘If it’s not broken don’t fix it,’ but how true is that in modern day marketing? The Traditional Media vs Digital Media war continues, but things have indeed changed. 2017 is in its second half and we have already witnessed some major changes to the biggest social media platforms around. Just when you…Learn More
It’s been 30 Days, So What Have I Learned?
Six months ago, I was determined to find a way to convince Strong Coffee to hire me as a summer student. It was the end of December, there was no job posting, and I hadn’t even graduated from University yet. Instead of letting that deter me, I sat down and composed an email that sounded…Learn More