Social Media: Can your business keep up?
They say ‘If it’s not broken don’t fix it,’ but how true is that in modern day marketing? The Traditional Media vs Digital Media war continues, but things have indeed changed. 2017 is in its second half and we have already witnessed some major changes to the biggest social media platforms around. Just when you…
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It’s been 30 Days, So What Have I Learned?
Six months ago, I was determined to find a way to convince Strong Coffee to hire me as a summer student. It was the end of December, there was no job posting, and I hadn’t even graduated from University yet. Instead of letting that deter me, I sat down and composed an email that sounded…
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Think, Do, Teach: 30 Days Later
Every summer student’s dream is to find a stellar agency that both sharpens his/her craft and provides a real-world teaching experience. When it comes to my personal summer student experience, I am lucky enough to say that I found an agency that exceeds all expectations. In the past 30 days, the method Think, Do, Teach,…
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Conversion Audit: Sugru The World’s First Mouldable Glue
Story of a buyer’s journey and reflecting on Sugru conversion process. Have you heard of this stuff, Sugru? It’s this putty that can be moulded and shaped to improve, fix or, as they put it, hack all sorts of different things. Like if your dog treats your eyeglasses like a chew toy you might be…
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5 valuable lessons about web analytics for business
As someone whose educational background is mainly built on traditional marketing, the rise in digital marketing has changed my perspective when approaching how I view the world. The ever-changing marketing landscape is influenced greatly by what is around us. We constantly have to embrace the impact of the information age in the existence of the…
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How to Use Digital to Get Ahead in 2016
How do you get a head in digital in 2016? That’s the question this month’s Digital Alberta’s meetup tried to answer, but … Have you ever been to a meetup? Well, if you haven’t they’re these little gatherings, usually at a bar, where people come together informally to chat about a specific topic. They’re seen…
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Things We Saw While Monitoring #theforceawakens Hashtag
If you’ve read some of our other blog posts over the past few months, you’ll know that we enjoy collecting and analyzing social media listening data. Sometimes we come across really interesting information and other times we reaffirm things we already knew. Back in December we thought we’d use NUVI to follow #theforceawakens across Canada…
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3 Tips for Dealing with Negative Feedback on Social Media
Dealing with an unhappy customer is always a tough situation. Dealing with an unhappy customer in an online or social media setting can be an even tougher situation – given the brevity of word limits, the ambiguity of words and tones used and meant, and the fact that it’s harder to show emotion through a keyboard….
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