4 ways your business can leverage Spotify

You probably use Spotify to some capacity on a personal level, but have you thought about using Spotify from a business perspective? It’s time you started. Here are 4 ideas for how to use Spotify as a business or professional. First things first: if you plan to play Spotify in a business, commercial or public…

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Writing An Article, Step 3: Write

Now, finally, you’re ready to write the article. There are still a few things to keep in mind, so keep reading! Write Fresh When you write from your plan, never copy and paste. Always write it from scratch. Even if all you’re doing is writing down the exact words as you read them, you’re forcing…

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Writing An Article, Step 2: Plan

So you have your tone, you know what you’re writing about, and it’s time to write… right? Well, no. If you start writing now, you’ll get writer’s block, it’ll go slowly, and you’ll never feel like you’re done revising. Here’s what to do first. Plan Create categories for the things going in your article. Do…

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The Element Of Story

Stories are what drive the world. They inspire passion and progress, fuel empires and myths, and rouse wonder and war. They can also be used in marketing. But before you learn how to use stories, you should learn when to avoid them. If you know the rules, you can learn how to break them. When…

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Now Presenting 360 Degrees Of Content

So if you haven’t noticed from some of our posts on social media…we got a brand spanking new camera! It’s not just any camera though; it happens to be the LivePlanet 360˚ 4K stereoscopic camera, a state-of-the-art streaming device capable of doing a lot. Simply put, it’s 360-degrees of awesome – let’s talk about why!…

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Six Content Marketing Trends You’ll Probably Keep Hearing About in 2018

So we’re a few months into 2018 and it’s been a wild ride. There’s been plenty of shakeups and changes in marketing, especially in content marketing. We’ve said it before that content is one of the best investments you can make and in 2018, there’s new changes in how you create and distribute content that…

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Content Creation – The Long Tail Approach to Marketing

Over the holidays I had a chance to catch up on some reading. I’ve been slowly making my way through Joe Pulizzi’s Epic Content Marketing (I highly recommend it) and he brought up something that I’ve talked about for years – the idea of content being a long tail marketing tool. We live in an on-demand…

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The Best Content is Right in Front of You

I’ve had the pleasure of meeting a number of small business owners in recent months through a variety of workshops and consultation sessions. I’m surprised (and encouraged) at the number of really good questions I’ve been getting about content creation. Small business owners are seeing a need for quality content and are eager to try…

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