Content Creation – The Long Tail Approach to Marketing

Over the holidays I had a chance to catch up on some reading. I’ve been slowly making my way through Joe Pulizzi’s Epic Content Marketing¬†(I highly recommend it) and he brought up something that I’ve talked about for years – the idea of content being a long tail marketing tool. We live in an on-demand…

Learn More

The Best Content is Right in Front of You

I’ve had the pleasure of meeting a number of small business owners in recent months through a variety of workshops and consultation sessions. I’m surprised (and encouraged) at the number of really good questions I’ve been getting about content creation. Small business owners are seeing a need for quality content and are eager to try…

Learn More

Get the latest tips and tricks in the digital marketing world straight to your inbox.