Content Creation – The Long Tail Approach to Marketing
Over the holidays I had a chance to catch up on some reading. I’ve been slowly making my way through Joe Pulizzi’s Epic Content Marketing (I highly recommend it) and he brought up something that I’ve talked about for years – the idea of content being a long tail marketing tool. We live in an on-demand…
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The Best Content is Right in Front of You
I’ve had the pleasure of meeting a number of small business owners in recent months through a variety of workshops and consultation sessions. I’m surprised (and encouraged) at the number of really good questions I’ve been getting about content creation. Small business owners are seeing a need for quality content and are eager to try…
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