Edmonton Election 2021 – Digital Advertising Review
As the mayoral campaigns are coming to a close, and Edmontonians are heading to the polls today, we wanted to take a closer look at the different strategies for social media advertising campaigns of all the candidates. After our recent CBC interview, we wanted to write a follow-up to see how the campaign strategies evolved…Learn More
Pandemic Social Marketing 101
As the entire planet is in the midst of an economic shutdown, and businesses the world over being forced to close down and shut there doors to ‘flatten the curve’ of the COVID-19 epidemic, it’s no wonder businesses are at a loss of what to do for their digital marketing. Without clearly defined timelines on…Learn More
5 Go-To Marketing Tools – 2018 Edition
The ever-changing digital landscape seems to produce a never-ending array of tools designed to make the lives of marketers a bit easier. While we love exploring new tools and seeing what they can do, it can start to become pretty time consuming and confusing. I often get asked about the tools we use here at…Learn More
Social Media: Can your business keep up?
They say ‘If it’s not broken don’t fix it,’ but how true is that in modern day marketing? The Traditional Media vs Digital Media war continues, but things have indeed changed. 2017 is in its second half and we have already witnessed some major changes to the biggest social media platforms around. Just when you…Learn More
Dissecting the @EdmontonOilers on Twitter
For the first time in the Twitter era, the Edmonton Oilers are in the playoffs. This isn’t exciting news for a lot of people, but it’s a pretty big deal for hockey fans around here. The Edmonton Twitter community has always been a vibrant place, and it will only get crazier as the Oilers move…Learn More
Facebook Advertising Basics – Social Media Breakfast Red Deer
Thanks to the folks at Social Media Breakfast Red Deer for inviting me to speak about the basics of Facebook Advertising at Social Media Breakfast Red Deer. I used the 45 minutes to discuss advertising best practices, Facebook ad types and boosting posts. Enjoy!Learn More
Why Minding Your Reviews Might Be Your Best Social Media Strategy
I’ve chatted with a lot of businesses lately that are dedicating the start of 2016 to reevaluating their social media strategy. Some are taking a deeper look at their analytics and changing what they post and when they do it. Others are realigning resources to better maximize their efforts. It’s refreshing to see companies making…Learn More
Multiple Instagram Accounts: Does your business need them?
Recently we went through how to use the new multiple accounts feature on Instagram. As with any significant feature change on a large social network, businesses and social media managers should consider whether it is an opportunity to take advantage of. Before making the decision to have multiple Instagram accounts for your business, there are several factors…Learn More