5 Go-To Marketing Tools – 2018 Edition

The ever-changing digital landscape seems to produce a never-ending array of tools designed to make the lives of marketers a bit easier. While we love exploring new tools and seeing what they can do, it can start to become pretty time consuming and confusing. I often get asked about the tools we use here at…

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Social Media: Can your business keep up?

They say ‘If it’s not broken don’t fix it,’ but how true is that in modern day marketing? The Traditional Media vs Digital Media war continues, but things have indeed changed. 2017 is in its second half and we have already witnessed some major changes to the biggest social media platforms around. Just when you…

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Dissecting the @EdmontonOilers on Twitter

For the first time in the Twitter era, the Edmonton Oilers are in the playoffs. This isn’t exciting news for a lot of people, but it’s a pretty big deal for hockey fans around here. The Edmonton Twitter community has always been a vibrant place, and it will only get crazier as the Oilers move…

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Facebook Advertising Basics – Social Media Breakfast Red Deer

Thanks to the folks at Social Media Breakfast Red Deer for inviting me to speak about the basics of Facebook Advertising at Social Media Breakfast Red Deer. I used the 45 minutes to discuss advertising best practices, Facebook ad types and boosting posts. Enjoy!

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Why Minding Your Reviews Might Be Your Best Social Media Strategy

I’ve chatted with a lot of businesses lately that are dedicating the start of 2016 to reevaluating their social media strategy. Some are taking a deeper look at their analytics and changing what they post and when they do it. Others are realigning resources to better maximize their efforts. It’s refreshing to see companies making…

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Multiple Instagram Accounts: Does your business need them?

Recently we went through how to use the new multiple accounts feature on Instagram. As with any significant feature change on a large social network, businesses and social media managers should consider whether it is an opportunity to take advantage of.  Before making the decision to have multiple Instagram accounts for your business, there are several factors…

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Social Listening: Whats Being Said About Your Business

Use social listening to learn what other people are saying about your business on social media Are you checking your social media channels daily, seeing the feedback and answering the questions people are leaving? – If you’re not, you should be. Finding the negative comments and reviews people leave about your business online can be…

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Instagram Ads: Here’s How to Create a Campaign

Instagram Ads – they’re finally here! Instagram has transformed its boutique IOS-only app into a juggernaut of a social platform. It has grown a community of more than 400 million strong, according to a September release with 25% of that audience in North America. Instagram had opened up its platform to select markets last November…

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