Marketing Mastery Hub

Your go-to source for expert tips, trends, and strategies in digital marketing.

  1. Featured image for “How To: Twitter Hashtags – What are they?”
    January 13, 2011

    How To: Twitter Hashtags – What are they?

    What are Twitter hashtags? When Twitter started there was a fundamental problem. There was no real way to categorize and group similar tweets. Short of using the search function to find topics…
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  2. Featured image for “The Power of Twitter”
    January 7, 2011

    The Power of Twitter

    Let’s face it; the point of Twitter is lost on a lot of people. Who the hell cares that Joe “just ordered a diet coke and is waiting for his Fat Burger…
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  3. Featured image for “Stuff We’re Trying – TwitterVolume”
    January 2, 2011

    Stuff We’re Trying – TwitterVolume

    Many of our clients are unsure about the benefits of Twitter. It takes time to build fans, you only have 140 characters to type your message, and theres a ton of useless…
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  4. Featured image for “A Closer Look at LinkedIn Advertising”
    December 15, 2010

    A Closer Look at LinkedIn Advertising

    What is LinkedIn? LinkedIn positions itself as a social media platform for business professionals, it helps to keep you connect, or linked in with all of your business contacts, and offers the…
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  5. Featured image for “Why Social Media Will End the World of Advertising”
    December 12, 2010

    Why Social Media Will End the World of Advertising

    Advertising is all about getting the right message to the right people. Herein lies the challenge – getting to the right people. Current advertising tactics like billboards could easily become a thing…
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  6. Featured image for “5 Cool Ways to Target Ads on Facebook”
    December 9, 2010

    5 Cool Ways to Target Ads on Facebook

    One of the major benefits of Facebook advertising is your how hyper targeted you can get. Here are some of the coolest settings on Facebook, and how to use them to your…
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  7. Featured image for “Facebook CPC vs CPM”
    December 6, 2010

    Facebook CPC vs CPM

    With Facebook’s extensive targeting parameters and options, it’s no surprise they would also offer you two ways to pay.  No, I’m not talking Visa or MasterCard here. Meet the acronyms CPC and…
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  8. Featured image for “Youtube is a Powerful SEO Magnet”
    December 2, 2010

    Youtube is a Powerful SEO Magnet

    Not many people know that Youtube has recently surpassed Yahoo to become the second-largest search engine, behind Google. Let me show you something. Open up Google in a new window. Type in…
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