Marketing Mastery Hub

If you’re strapped for cash, or are just a do-it-yourself type of person, you’re always looking for ways to market and expand your business. Usually marketing costs big dough, but in the…

There is a lot of dispute over which is better, writing content for search-engine robots, or for the viewers the search engines send. You’ll find varying opinions everywhere. In our opinion, it’s…

Strong Coffee Marketing met with TEC Edmonton and its clients recently and utilized the following presentation to discuss how social media can be incorporated into a startup’s marketing strategy.  This is the…

Rules for writing for the web are very similar to those for any kind of marketing copy – but yet, most online content writers forget them. A wall of text will rarely…

The quickest way to kill your Facebook page is to try and sell something. Facebook is about social networking; there is rarely anything “social” about selling. Talking “at your fans”, like most…

If you’re a new business and don’t have a presence on Youtube, you’re missing out. Youtube has recently eclipsed Yahoo, to take the #2 spot for the website with the most traffic.…

With nearly 91% of all consumers having unsubscribed from an opt-in company e-mail, or fanpages you can likely relate to this rationale.  The number one reason, with more than 90% of consumers…

E-newsletters are great marketing tools – they are targeted, simple to create, and free to send out. Building your database of e-mails however can be a slow process. It’s always a balance…