Rules for writing for the web are very similar to those for any kind of marketing copy – but yet, most online content writers forget them. A wall of text will rarely capture and retain the attention of a reader. You have to be smart, layout your copy well, and segment and prioritize it. On top of all this, you’ll want to include some keywords to get some attention of search engines.

Here are top 5 Web Content Writing Tips

1) Great Titles Get Noticed

Take some time writing your titles – they are important. Your title is likely the thing that drags in your visitor to read more – whether they come from a search-engine or another external website. People like to read about interesting topics, be original, be simple and be to the point.

2) Use Pictures & Video

Yes, yes, pictures are worth a thousand words, but videos are worth a million. Pictures and video are a great way to explain your topic – use them as often as you can. Why have your visitor read a story, when they can watch one. Video and pictures are good ways to segment your content, and bring context and better understanding.

3) Use Subtitles to Section Off Content

Much like this post, segmenting your content, with separate and distinct sections helps your reader find the information they are looking for quickly and easily. To this point, bolded content gets noticed, so do bullets. Whenever possible, keep your content short and to the point.

4) Add Internal Links

If you want to make “stickier” content, be sure to include internal links. If you have relevant content elsewhere on your site – link to it. Also be sure to add a “If you liked this, you may be interested in…” and then list three similar posts. There are many website add-ons you can use to do this for you.

5) Add a P.S.

Studies show, the P.S. line is often the most read piece of content you can write. If you want something from your reader, write a P.S. and include a clear call-to-action. Whether you want them to view other content, sign-up for your e-newsletter, buy your products or give you a call – add it in your P.S. line. Make it short, sweet and to the point.

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Post Written By:

Duncan McGillivray

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Director of Advertising

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