Marketing Mastery Hub

Your go-to source for expert tips, trends, and strategies in digital marketing.

  1. Featured image for “5 Easy Ways to Build Your Facebook Fanbase From Scratch”
    February 18, 2011

    5 Easy Ways to Build Your Facebook Fanbase From Scratch

    For many new businesses to Facebook, one of the most difficult things to do is build a Facebook fanbase.  To Facebookers, the more fans you have, the more credible and worthy your…
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  2. Featured image for “An Introduction to Social Media”
    February 16, 2011

    An Introduction to Social Media

    We recently had the opportunity to share with a number of technology-based startup firms a presentation on social media and how to approach it when incorporating it into their businesses.  This is the first discussion…
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  3. Featured image for “Everything You Need to Know About Remarketing”
    February 9, 2011

    Everything You Need to Know About Remarketing

    Remarketing is new type of online advertising that is improving conversion rates significantly. Traditionally marketers had no way to follow-up with potential visitors who land on their webpage – remarketing ads allow…
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  4. Featured image for “Marketing with QR Codes”
    February 6, 2011

    Marketing with QR Codes

    What is a QR code? Think “barcode on steroids”.  The image to the right is an example of a QR code. QR codes offer an opportunity for an interactive experience for advertisers…
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  5. Featured image for “11 Social Media Marketing Tips for Small Business”
    February 1, 2011

    11 Social Media Marketing Tips for Small Business

    Social media marketing is an exploding medium for small business.  The problem is some companies get it, others don’t.  Here are 11 social media tips to get you started on this awesome,…
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  6. Featured image for “Start-Ups: Building Credibility Online”
    January 28, 2011

    Start-Ups: Building Credibility Online

    So you’re thinking of taking your new company to the World Wide Web eh? Like most new start-ups, you’re planning on seriously leveraging social media to build communities around your products and…
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  7. Featured image for “Custom Mobile Website Builds vs. Plug-ins vs. Apps”
    January 23, 2011

    Custom Mobile Website Builds vs. Plug-ins vs. Apps

    It’s a fact – more people are connecting to the Internet via their mobile phone than ever before.  This trend will continue to grow at an incredible pace. It’s expected by 2013…
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  8. Featured image for “Stuff We’re Using – Google Alerts”
    January 16, 2011

    Stuff We’re Using – Google Alerts

    Although still in BETA testing Google Alerts has already gotten a lot attention, and marketers are loving it. It’s as simple as can be – you simply enter in specific terms you…
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