Remarketing is new type of online advertising that is improving conversion rates significantly. Traditionally marketers had no way to follow-up with potential visitors who land on their webpage – remarketing ads allow for this. This type of ad lets you send customized offers to website visitors that fit certain criteria that you designate. This is also called behavioral marketing. Integrating remarketing into an PPC (pay-per-click) campaign can really boost results.

How does remarketing work?

You first embed a small piece of HTML code on various, targeted pages of your website (called a remarketing tag). This coding tracks the visitors that land on your pages, and if they leave suddenly, are triggered to offer a specific ad at the next possible opportunity.

For example, if you’re an online shopper looking for the best deals on iPad’s and you happen to stumble upon Joe’s Electronics website, which employs remarketing tags – here’s how the ads work. You land on their iPad page, but are hoping to see a better price, you soon leave and start searching elsewhere – Joe’s Electronic remarketing tag recognizes this, and at the next possible opportunity offers you a 20% off Coupon Code on iPad’s at Joe’s Electronics website.

This code can be embedded in any page on your website. It’s single purpose is to recognize the actions of certain customers, and then turn that potential customer into a sell by offering them exactly what they are looking for.

Here’s a great video by Google on remarketing ads:

We’ve been using remarketing ads in our campaigns with great success. Contact us to learn more.

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Brian Siddle

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