Marketing with the QR CodeWhat is a QR code?

Think “barcode on steroids”.  The image to the right is an example of a QR code.

QR codes offer an opportunity for an interactive experience for advertisers through an otherwise static medium.

How does a QR code work?

To read QR codes, you require a QR code reader.  These are available for free on pretty much any and all smartphone platforms.  You can scan these QR codes using your smartphone, and a few different things can happen.  Some of the most common are coupon codes or links to online content.  Much like a traditional barcode which contains numbers, QR codes contain 2-3 sentences of text, which can be a link, contact information or online profile.

What can you do with QR codes?

The potential is nearly limitless – with exception of that it can only be 2-3 sentences long.  The power of QR codes is in the customer experience that it provides.  Take a QR code on a billboard for example – an interested individual can scan the QR code, and be sent to an offer page for a discount – this functionality turns an otherwise static medium, into an interactive one. Very cool!

Here are some of the cool ways QR codes have been used:

  1. Business Cards
  2. Coupon Codes
  3. Promotional Videos
  4. Scavenger Hunts
  5. Billboard interactivity
  6. Education
  7. Product Additional Information
  8. Job Postings
  9. Facebook Profile Links
  10. Instructional Manuals
Share on social:Share on Facebook
Facebook
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin

Subscribe to our e-newsletter

Our knowledge directly to your inbox

Marketing Topics

Have a question about this post?

We're here to help!

Ask a question

Post Written By:

Duncan McGillivray

Author picture

Director of Advertising

Back to top