Think “barcode on steroids”. The image to the right is an example of a QR code.
QR codes offer an opportunity for an interactive experience for advertisers through an otherwise static medium.
How does a QR code work?
To read QR codes, you require a QR code reader. These are available for free on pretty much any and all smartphone platforms. You can scan these QR codes using your smartphone, and a few different things can happen. Some of the most common are coupon codes or links to online content. Much like a traditional barcode which contains numbers, QR codes contain 2-3 sentences of text, which can be a link, contact information or online profile.
What can you do with QR codes?
The potential is nearly limitless – with exception of that it can only be 2-3 sentences long. The power of QR codes is in the customer experience that it provides. Take a QR code on a billboard for example – an interested individual can scan the QR code, and be sent to an offer page for a discount – this functionality turns an otherwise static medium, into an interactive one. Very cool!
Here are some of the cool ways QR codes have been used:
- Business Cards
- Coupon Codes
- Promotional Videos
- Scavenger Hunts
- Billboard interactivity
- Product Additional Information
- Job Postings
- Facebook Profile Links
- Instructional Manuals