Marketing Mastery Hub

Over the years I have worked on a content “filter” that can be used as a quick checklist when looking at optimizing and amplifying the reach and tracking performance of content we share.…

Foursquare is a GPS-based geo-location, social game. How does Foursquare work? Well, as you go about your daily routine, you can “check-in” to certain places, Starbucks for example.  The more times you…

Google Adwords is an impressive ad tool.  With a plethora of add-ons, tools and metrics, you can get awesome statistics and research insight into your ads, your target market and your website.…

QR codes are all the rage nowadays. We’re seeing them crop up all over the place: Starbucks, Chase Banks, business cards and so much more. But whats the big deal? In this…

Stemming from a previous post on 10 Cool Things I Learned About Twitter, today I wanted to talk about my learnings on e-mail marketing. I can’t give enough praise to Hubspot’s seminar…

Today I wanted to share with you some things I learned from a really awesome seminar I recently attend called: The Science of Timing. In this post I’m share 10 cool things…

Google’s Keyword tool is not just for advertisers.  There are many ways to use it to help start-up businesses, building websites, blog content and more.  In this blog post we’ve listed 5…

1)      Countries & Linguistics Depending on the country your advertising in you should consider using alterative keywords.  Take for example the keyword “cell phone”- in many parts of the world, this is…