Keep an eye on location based services. Sites like Foursquare and Gowalla use mobile technology to link consumers to the places that they visit. Companies are starting to use these sites to promote special offers to their visitors. Facebook recently jumped into the location game with the introduction of Facebook Places. Here’s a good article on small business and mobile social media.
Recent Posts
Navigating the Digital Buying Cycle: Strategies for Modern Consumers
In today’s fast-paced world, where information is just a tap away, the buying cycle has transformed dramatically. Gone are the days when consumers...
Digital Marketing Strategies in the Off-Season
Ah, the off-season. For some businesses, it’s a time to kick back, relax, and sip on a well-deserved latte. For others, it’s a...
How ChatGPT is Transforming Online Search Behaviour
In the ever-evolving landscape of digital information, the way we search for answers is undergoing a seismic shift. We got used to searching...