As you may know – this past weekend was iMedia. Duncan and Brian had fun talking about PPC keywords and micro-content – here’s just a few of your highlights, takeaways and responses from the 3 presentations Strong Coffee gave…
1. Timbits and Spirit Animals
Opening your presentation with a photo of Timbits?!?! @bsiddle @strongcoffee is my spirit animal #iMEDIA17 pic.twitter.com/NSPnY2qf4s
— Joyce LaBriola (@joycelabriola) March 11, 2017
2. 4 Types of User Intent
4 types of user intent: Research, Consideration, Purchase, and Member. @strongcoffee #iMEDIA17 #PPC
— Lindsey Locke (@heylindscat) March 11, 2017
3. Easy Math
Content math. Finally, some math that makes sense to me. Thanks @strongcoffee pic.twitter.com/H2UMajXrE0
— Rebel Soul Creative (@RebelSCreative) March 11, 2017
That’s a lot of content… for 1 social media platform. Imagine if you manage a few! @strongcoffee @bsiddle @iMEDIA_yeg #iMEDIA17 #yeg pic.twitter.com/vkuS2TPpc2
— Sophia Birchall (@allthebirches) March 11, 2017
4. Harder Math…
Using the (+) as part of your Google AdWords buying strategy is a great way to hit the all associated keywords. #iMEDIA17 #PPC pic.twitter.com/A5xEDKdgF9
— Marjorie Henderson (@pr_mhenderson) March 11, 2017
5.Mind-Blowing GIFs
Incredible case study on microcontent from @bsiddle @strongcoffee. #iMEDIA17 pic.twitter.com/07GelOc1rH
— Meagan Parisian (@meaganpari) March 11, 2017
We’d be lying if we said learning about #PPC with @strongcoffee wasn’t blowing our minds. #iMEDIA17 pic.twitter.com/ApgfSP1SH3
— Flatter:Me Belts (@FlatterMeBelts) March 11, 2017
Time to talk about Defining PPC keyword strategy based on user behaviour with @DuncanSBX! #iMEDIA17 pic.twitter.com/dYk2R7tAER
— Keltyn Kiresa (@keltynkiresa) March 11, 2017
6. Micro-Content is like Chocolate Bars and Beef
You had me at “Think of microcontent as chocolate bars!” @strongcoffee #iMEDIA17 #yegcomms pic.twitter.com/HoLVnxIrYh
— Jasmin (@jaypjoe) March 11, 2017
Think of microcontent as… @bsiddle @strongcoffee #AlbertaBeef ? #iMEDIA17 pic.twitter.com/9YJC9N3efz
— Meagan Parisian (@meaganpari) March 11, 2017
7. Keyword Strategy Tips
More from @DuncanSBX re: +/- keyword strategies for various phases of behaviour intent: https://t.co/OUw8AOGIlD #imedia17 @strongcoffee
— Janet McNally (@janetmcnally) March 11, 2017
8. Truth
As technologies change, we change our search behaviour. #iMEDIA17 @DuncanSBX
— Meagan Smith (@meaganigans) March 11, 2017
9. And of Course… Caillou!
Great talk so far @bsiddle aka ‘the Caillou guy’ @iMEDIA_yeg @strongcoffee #iMEDIA17 pic.twitter.com/mL1gyPGDRA
— Sophia Birchall (@allthebirches) March 11, 2017
The #Caillou guy!!! #loveit @bsiddle @strongcoffee #iMEDIA17 pic.twitter.com/mUuNkAHmrc
— Sonya Leung (@SoooSonya) March 11, 2017
Once again – thanks for joining Brian and Duncan at this year’s conference and we’ll see you next year!
Kudos to the @iMEDIA_yeg crew for another successful event! Happy to be a part of it! #iMEDIA17 pic.twitter.com/v2q8QIVTbT
— Strong Coffee (@strongcoffee) March 12, 2017
Want to continue the learning ?
Join us this Wednesday for a webinar about creating visual appealing social content >
Share
Recent Posts
December 16, 2024
Automating Actions from Form Fill-Outs: A Game Changer for Your Business
Hey there, fellow business owners! If you’re like most of us, you’re juggling a million tasks at once, trying to keep your business...
November 21, 2024
Key Digital Marketing Trends to Watch for 2025
As we look ahead to 2025, the landscape of digital marketing and advertising is poised for transformative changes. With rapid advancements in technology,...
November 15, 2024
ChatGPT Is Entering The Search Game!
OpenAI, known for its groundbreaking large language models, is venturing into the ChatGPT Search, with content from publishers like the Atlantic set...