There’s been a lot of talk over the past few years about going viral. But what does it take? How do you make a viral video? Well, let me stop you right there. There is no secret formula for going viral. There are however, similarities between the videos that do.
With the emergence of many new social media networking platforms and their inter-connectivity through “like” and “share” buttons going viral is becoming easier than every before. This inter-connectivity is bringing people together, and creating new communities in every corner of the web.
So what’s common across almost all viral videos? Really only four things:
• An initial launch in an online community, with connections to place like Facebook, Youtube, Twitter and more.
• A unique and interesting angle or concept.
• It becomes a topic of conversation.
• A celebrity, or someone with a lot of connections shares the video.
These commonalities are not absolute, but it covers the brunt of viral videos out there. The Numa Numa Dance on Youtube, The Old Spice “ The Man Your Man Could Smell Like”, Diet Coke and Mentos and so many more follow these simple rules.
Here’s the final thing to keep in mind, the makers of viral videos never intended them to be as such big hits as they were. You can’t make something go viral, it has to happen on it’s own.
Need a gauge on your virility? Have a look on Viral Video Chart.