Let’s face it. Facebook is trying really, really hard to “be” the internet. It’s become the online hang out for you and your friends, it’s become a place that you share and store your pictures and videos, it’s your first stop when you wake up in the morning and the last thing you check before bed. Facebook wants you to spend as much time as you can on their site so they continuously introduce new features to help achieve this goal. Some of these features are great… others… well… not so much.
Facebook is also starting to really cater to marketers. They’ve come to realize that their site has become a goldmine for people like us. We’re the guys that buy the ads. If we’re happy and spending money, Zuck and the boys are bringing in the cash. Facebook is also working on making their platform more developer and marketer friendly. The work that they’ve done on their “tabs” application has opened up some new doors and it’s now possible to do just about anything within the Facebook platform.
Facebook application development has become a hot market lately. The idea of hosting a photo contest, sweepstakes, download promotion, etc within a Facebook page is an intriguing idea for those of us wanting to use the platform as a marketing tool. Creating your own application can be a bit of a daunting task. Not only does the application need to work properly and look good, it must perform within Facebook security rules.
There are a million different application developers out there but Offerpop is the one company that we’ve decided to run with. They have produced a series of Facebook applications that are both effective and easy to use. We’ve been able to use a variety of their applications with our clients and have been very pleased with the results.
I really like that Offerpop creates applications with a purpose. Sure it’s fun to run a photo contest but there needs to be a reason for doing it. Offerpop allows you to fan gate your promotions and they ensure Facebook comments and other sharing tools are integrated into their applications. They know that their applications are being called upon to grow Facebook pages and market companies so they make sure their products are up to the task.
We’ve used most of the Offerpop Facebook applications over the past few months. We’ve been very satisfied with them so far and haven’t had any major issues with them. The campaign prices are very reasonable and they have a trial period that allows you to try before you buy.
Looking for applications to spice up your Twitter profile? They’ve got those too!
Overall… If you’re looking for a way to take your Facebook page to the next level, be sure to give Offerpop a try!