After the written content for your website has been created, it is import to ensure that you are taking high quality photos that capture a person’s attention.  Here are some tips for ensuring that you get the best shot possible every time.

  1. Take low-resolution photos – because websites limit picture sizes, you don’t need to worry about having a high-resolution image. You can usually set your camera to 1280 X 960 pixels to help you ensure that the file size is smaller.  You can also edit your image afterwards using a photo-editing software to re-size the image to the exact size needed for your website.
  2. Lighting – using natural light is always the best choice if you have access to it. You want to try to avoid using a flash unless it is absolutely necessary or is a fill flash (fill flash: technique used to brighten deep shadow areas).  Make sure that your main source of lighting is not located behind the subject – this will result in dark pictures with low contrast.
  3. Focus and composition – your digital camera will ensure that your photos are in focus, but it may not necessarily be the focus on what you want it to be. Try to avoid taking group shots from a long distance and opt for close-ups instead.  The same goes for any stationary subject you may be taking an image of – it is always better to have more close-ups showing detail than one long-distance image you can barely make out.
  4. Perspective – changing your perspective when taking photos for your website can help increase the quality of photos you get. One example is that if you are taking a photo of people, lower your camera to chest height (your chest, not the subjects).  This will ensure you can capture more of the image and that it will be much more attractive
  5. Temperature Setting – adjusting the color temperature setting on your camera can help you take higher quality photos. You should make sure to set the temperature to match the light source.  Do not depend on your camera to set this for you!  You may have to refer to your camera’s operational manual if you are not familiar with adjusting this setting and to find out which setting is best for your subject lighting.

Following these tips will ensure you are taking high quality photos every time!

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Strong Coffee Team

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