Google Ads Training For Businesses & Individuals

Introduction:

Have you struggled to get your Google Ads campaigns off the ground?  Have you had trouble understanding how best top use the platform?  If so, this training session is for you.  Taught by an expert instructor with 10+ years of real-world digital advertising experience, you will get a hands-on Google Ads training session on Google Ads. This detailed session will cover everything you need to know to run a successful Google Ads campaign for any type of business problem.

Key Benefits:

• Learn from a 12+ year digital marketing expert with a proven track record of working with 200+ clients in both B2B and B2C industries.
• Acquire essential skills to build and manage successful Google Ads campaigns and measure conversions effectively.
• Gain insights into leveraging Google Ads to drive targeted traffic and achieve tangible business results.
• Access to Resources: Receive a video recording of the training and a copy of the PowerPoint presentation for future reference.
• Cheat Sheet & Best Practices: We provide all attendees with a handy cheat sheet to streamline future campaign builds

Training Options:

Choose from two convenient training formats based on your needs:

• Live Online Sessions: Attend interactive virtual training from anywhere, suitable for remote teams and individuals.
• In-Person Workshops: Get hands-on experience in a physical setting, ideal for those looking for immersive learning.

Training Location & Length:

Google Ads training will take between 2.5 – 3 hours. We can offer training online, or in our office location in Edmonton, Alberta.

Meet Your Instructor

Duncan McGillivray is the Director of Digital Marketing for Strong Coffee Marketing in Edmonton, Alberta.  With over a decade of digital advertising experience working with businesses of all sizes, in any industry across both the B2B and B2C space, he understands how to leverage digital advertising to drive businesses forward.

Course Overview:

1. Introduction To Google Ads:

   Get acquainted with the Google Ads platform and its significance in driving targeted traffic and business growth.

2. Campaign Strategy & Background Research:

   Learn the importance of effective campaign planning and conducting comprehensive background research to maximize campaign success.

3. Understanding Keywords:

   Dive into the world of keywords and discover how to identify and select the most relevant and impactful keywords for your campaigns.

4. Search Campaign Walk-through:

   A step-by-step guide to setting up and managing successful search campaigns that capture the attention of your target audience.

5. Performance Max Walk-through:

   Explore the Performance Max campaign type and its potential to reach a broader audience across various Google platforms.

6. Conversion Tracking:

   Master the art of measuring and analyzing conversions to gauge the true impact of your Google Ads campaigns.

7. Reporting & Analysis:

   Learn how to generate insightful reports and analyze campaign data to make data-driven decisions and optimize performance.

8. Best Practices:

   Discover industry best practices and pro-tips to enhance the efficiency and effectiveness of your Google Ads campaigns.

Enrol Below for a Powerful Google Ads Learning Experience!