1. Doing the groundwork
Data drives everything we do. We use data as our input to drive incredible output. We work with your data sources - whether that be your experience, your employees, your website analytics, your company goals, your social profiles or previous ad campaign results to gather as much information as possible to build a well-grounded digital advertising campaign.
2. Establishing target markets
Our research will give us insight into your potential customers. Where they live, how old they are, what they love to do, who they associate with, and where they hang out. Once we know who they are, we can get your ads in front of them.
3. Finding the right fit
We use this data to find ad mediums that connect the dots between your target audience and your business goals. Here’s what we specialize in:
Google Adwords & Bing
Google Network & Beyond
Facebook, Instagram, Twitter
YouTube & Vimeo
Digital Radio Advertising
Spotify & Google Play
4. Campaign and concept development
At this point in the process, we share with you the strategy and concepts that have been created to accomplish your campaign goals and objectives. The could include visual mockups, copywriting, landing page designs and keyword search terms.
5. Going full circle
Throughout the campaign, we are monitoring performance and media spend, making tweaks, testing, and optimizing everything from keywords to targeting - based on data. Data drives every decision we decision we make, not hunches, not guesses. We look at the whole picture, and provide detailed reports and analysis post-campaign for future online and offline strategies.
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