Strong Coffee at iMedia 2017 Recap

As you may know – this past weekend was iMedia. Duncan and Brian had fun talking about PPC keywords and micro-content – here’s just a few of your highlights, takeaways and responses from the 3 presentations Strong Coffee gave…

1. Timbits and Spirit Animals

Opening your presentation with a photo of Timbits?!?! @bsiddle @strongcoffee is my spirit animal #iMEDIA17 pic.twitter.com/NSPnY2qf4s

— Joyce LaBriola (@joycelabriola) March 11, 2017

2. 4 Types of User Intent

4 types of user intent: Research, Consideration, Purchase, and Member. @strongcoffee #iMEDIA17 #PPC

— Lindsey Locke (@heylindscat) March 11, 2017

3. Easy Math

Content math. Finally, some math that makes sense to me. Thanks @strongcoffee pic.twitter.com/H2UMajXrE0

— Rebel Soul Creative (@RebelSCreative) March 11, 2017

That’s a lot of content… for 1 social media platform. Imagine if you manage a few! @strongcoffee @bsiddle @iMEDIA_yeg #iMEDIA17 #yeg pic.twitter.com/vkuS2TPpc2

— Sophia Birchall (@allthebirches) March 11, 2017

4. Harder Math…

Using the (+) as part of your Google AdWords buying strategy is a great way to hit the all associated keywords. #iMEDIA17 #PPC pic.twitter.com/A5xEDKdgF9

— Marjorie Henderson (@pr_mhenderson) March 11, 2017

5.Mind-Blowing GIFs

Incredible case study on microcontent from @bsiddle @strongcoffee. #iMEDIA17 pic.twitter.com/07GelOc1rH

— Meagan Parisian (@meaganpari) March 11, 2017

We’d be lying if we said learning about #PPC with @strongcoffee wasn’t blowing our minds. #iMEDIA17 pic.twitter.com/ApgfSP1SH3

— Flatter:Me Belts (@FlatterMeBelts) March 11, 2017

Time to talk about Defining PPC keyword strategy based on user behaviour with @DuncanSBX! #iMEDIA17 pic.twitter.com/dYk2R7tAER

— Keltyn Kiresa (@keltynkiresa) March 11, 2017

6. Micro-Content is like Chocolate Bars and Beef

You had me at “Think of microcontent as chocolate bars!” @strongcoffee #iMEDIA17 #yegcomms pic.twitter.com/HoLVnxIrYh

— Jasmin (@jaypjoe) March 11, 2017

Think of microcontent as… @bsiddle @strongcoffee #AlbertaBeef ? #iMEDIA17 pic.twitter.com/9YJC9N3efz

— Meagan Parisian (@meaganpari) March 11, 2017

7. Keyword Strategy Tips

More from @DuncanSBX re: +/- keyword strategies for various phases of behaviour intent: https://t.co/OUw8AOGIlD #imedia17 @strongcoffee

— Janet McNally (@janetmcnally) March 11, 2017

8. Truth

As technologies change, we change our search behaviour. #iMEDIA17 @DuncanSBX

— Meagan Smith (@meaganigans) March 11, 2017

9. And of Course… Caillou!

Great talk so far @bsiddle aka ‘the Caillou guy’ @iMEDIA_yeg @strongcoffee #iMEDIA17 pic.twitter.com/mL1gyPGDRA

— Sophia Birchall (@allthebirches) March 11, 2017

The #Caillou guy!!! #loveit @bsiddle @strongcoffee #iMEDIA17 pic.twitter.com/mUuNkAHmrc

— Sonya Leung (@SoooSonya) March 11, 2017

Once again – thanks for joining Brian and Duncan at this year’s conference and we’ll see you next year!

Kudos to the @iMEDIA_yeg crew for another successful event! Happy to be a part of it! #iMEDIA17 pic.twitter.com/v2q8QIVTbT

— Strong Coffee (@strongcoffee) March 12, 2017

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