Introduction

Our team recently launched a new website for Legend Rings. Legend Rings is a North American championship ring maker with many years of experience servicing teams in professional, college, and amateur leagues.

Opportunity

We were given the opportunity to build a new home for the Legend Rings website with a cutting-edge design. They entrusted us to apply our expertise in building a website that would set them apart in the industry. We aimed to create a bold looking site that was easy to navigate.

Some of the key areas of focus for this project included:

  • Establish continuity between the Legend Rings brand offline and online
  • The ability to connect the site to existing CRM tools
  • E-commerce capabilities
  • Incorporate a chat client to enable real-time chat with website visitors as an initial point of contact
  • Increase efficiency with an easy-to-use content management system (CMS).

Approach

One of the primary inquiries for people that visit the Legend Rings website is the price of custom rings. Pricing is dependent on many factors and simply adding a pricing list wouldn’t serve the needs of the customer. Instead, we created content highlighting the process of ordering a ring from start to finish. This is also an excellent way to manage expectations for clients.

We categorized rings according to the most popular sports to make browsing easier. Such an approach facilitated a heightened user experience which allows them to seamlessly toggle between categories. Users find the information they want quicker and have a tendency to stay on the site a bit longer. This fed into the digital strategy and provided an online home for multi-channel campaign details.

We added animation to multiple elements across the website. A little animation can be the difference between good and great performing websites. Generally, users stay on a site for 15 seconds on average – which means you have a short window to give them a reason to stay. We used motion sparingly, and the result is subtle, yet it greatly improves the user experience.

The old Legend Rings blog was on a different CMS to the rest of the website which presented challenges in the past. For the new website, WordPress allowed us to have the entire website on one platform. All information on the website is now centralized and the content workflow is much smoother.

Legend Rings WebsiteOutcome

Legend Rings has a lot going for it, and this website is a bold statement on the company’s direction for the future. Please visit the Legend Rings website here – legendrings.com

And if you like what you see, please don’t hesitate to contact us if you are looking for some website help. Get in touch with us!

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Post Written By:

Rodney Majaya

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Project Manager

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