Unlocking The Power of Geo-Fencing For Digital Advertising
At Strong Coffee Marketing, we’re always on the lookout for innovative strategies to help our clients reach their target audiences effectively. One of the most exciting tools in our digital marketing arsenal is geo-fencing. This technology allows us to create virtual boundaries around specific locations, enabling us to deliver targeted ads to users within those…
Learn More
Effective Strategies to Combat Ad Fraud in Digital Marketing
Ad fraud is a growing concern in the digital marketing world, and it’s something we at Strong Coffee Marketing take very seriously. With the global cost of ad fraud projected to reach $100 billion by 2023, it’s crucial for businesses to implement effective strategies to protect their advertising investments. Let’s dive into some practical ways…
Learn More
Understanding Programmatic Advertising
Programmatic advertising is a buzzword referring to the automated buying and selling of online ad space. This method uses machine learning and algorithms to find the right audiences by analyzing their web behaviour, search queries, and other online activities.
Learn More
Navigating a Cookie-less Future: Impact on Digital Marketing Strategies
The digital marketing landscape is constantly evolving, and one of the most significant changes on the horizon is the phasing out of third-party cookies. As we navigate this shift, it’s crucial to understand how it will impact our strategies, particularly in conversion tracking and audience targeting. WHAT ARE ADVERTISING COOKIES? Advertising cookies are small pieces…
Learn More
How TikTok & Other Social Media Platforms Have Impacted Attention Spans & Digital Ad Effectiveness
The rise of social media platforms such as Facebook, Twitter, and TikTok has undoubtedly transformed the way we consume content. While these platforms offer a wealth of educational information, laughs and entertainment, they have also shown to have a significant impact on the human brain in ways no one saw coming. Here’s the tea: According…
Learn More
How Does City Design & Geographical Differences Impact the Effectiveness of Digital Advertising?
Over the years we’ve worked with many a client looking to enter a new market. Whether it’s a mortgage broker looking to expand, a franchise opening a new location, or new business ready to open its doors, there’s often a lot of uncertainty and doubt about what marketing strategy makes the most sense. Often times,…
Learn More
Why Cutting Your Digital Ad Budget During A Recession Is A No-No
As our society is being bombarded with tales of doom and gloom, bankrupt banks, economic crises, and a plunging stock market, it’s no wonder many are preparing their businesses for the possibility of another recession. Many businesses today made it through the 2008 housing crisis, and the 2020-2021 COVID-19 pandemic; this is all very fresh…
Learn More
Will Bing Ads Make A Comeback with ChatGPT?
Microsoft Bing Search vs. Google Search has never really been much of a competition. Google Search vastly outnumbers and outperforms Bing both in effectiveness, reach and value to advertisers. While Bing captures about 7% of the search advertising market, their recent purchase of ChatGPT has a lot of eyes on Microsoft and how it will…
Learn More