Edmonton Election 2021 – Digital Advertising Review

As the mayoral campaigns are coming to a close, and Edmontonians are heading to the polls today, we wanted to take a closer look at the different strategies for social media advertising campaigns of all the candidates. After our recent CBC interview, we wanted to write a follow-up to see how the campaign strategies evolved…

Learn More

How To Use Audiences in Google Display Ad Campaigns

Google Display has always been a see-saw type of relationship for our agency. It’s one of those mediums that is powerful when it comes to awareness and reach, but delivers very little in terms of ROI and on-site engagements. It’s often that one campaign type that comes up in post-campaign reports that you have to go…

Learn More

Think Micro When You Content

When was the last time you read or watched a full post scrolling on Instagram or Facebook? Thanks to data, marketers know the average person on social media spends around eight seconds before losing attention – Vine had the right idea (RIP). This is why it’s so important to focus on implementing engaging content that…

Learn More

Pandemic Social Marketing 101

As the entire planet is in the midst of an economic shutdown, and businesses the world over being forced to close down and shut there doors to ‘flatten the curve’ of the COVID-19 epidemic, it’s no wonder businesses are at a loss of what to do for their digital marketing.  Without clearly defined timelines on…

Learn More

Writing An Article, Step 3: Write

Now, finally, you’re ready to write the article. There are still a few things to keep in mind, so keep reading! Write Fresh When you write from your plan, never copy and paste. Always write it from scratch. Even if all you’re doing is writing down the exact words as you read them, you’re forcing…

Learn More

Writing An Article, Step 2: Plan

So you have your tone, you know what you’re writing about, and it’s time to write… right? Well, no. If you start writing now, you’ll get writer’s block, it’ll go slowly, and you’ll never feel like you’re done revising. Here’s what to do first. Plan Create categories for the things going in your article. Do…

Learn More

Writing An Article, Step 1: Tone

Writing an article can be tricky. Whether you’re representing a large company or tackling something quick for a small business, it’s important to make sure you’re on the ball and you know what you’re doing. To make the whole process easier for you, we’ve laid down a step-by-step process for you to follow while writing…

Learn More

The Element Of Story

Stories are what drive the world. They inspire passion and progress, fuel empires and myths, and rouse wonder and war. They can also be used in marketing. But before you learn how to use stories, you should learn when to avoid them. If you know the rules, you can learn how to break them. When…

Learn More

Get the latest tips and tricks in the digital marketing world straight to your inbox.