Pandemic Social Marketing 101
As the entire planet is in the midst of an economic shutdown, and businesses the world over being forced to close down and shut there doors to ‘flatten the curve’ of the COVID-19 epidemic, it’s no wonder businesses are at a loss of what to do for their digital marketing. Without clearly defined timelines on…
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Writing An Article, Step 3: Write
Now, finally, you’re ready to write the article. There are still a few things to keep in mind, so keep reading! Write Fresh When you write from your plan, never copy and paste. Always write it from scratch. Even if all you’re doing is writing down the exact words as you read them, you’re forcing…
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Writing An Article, Step 2: Plan
So you have your tone, you know what you’re writing about, and it’s time to write… right? Well, no. If you start writing now, you’ll get writer’s block, it’ll go slowly, and you’ll never feel like you’re done revising. Here’s what to do first. Plan Create categories for the things going in your article. Do…
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Writing An Article, Step 1: Tone
Writing an article can be tricky. Whether you’re representing a large company or tackling something quick for a small business, it’s important to make sure you’re on the ball and you know what you’re doing. To make the whole process easier for you, we’ve laid down a step-by-step process for you to follow while writing…
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The Element Of Story
Stories are what drive the world. They inspire passion and progress, fuel empires and myths, and rouse wonder and war. They can also be used in marketing. But before you learn how to use stories, you should learn when to avoid them. If you know the rules, you can learn how to break them. When…
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How YouTube is Failing to Follow Children’s Advertising Standards
As someone who grew up in the 90s, Concerned Children’s Advertisers (CCA) public service announcements were a regular occurrence during TV time. People probably wouldn’t recognize the name CCA but they would remember the most famous of these PSAs; the Don’t Put It In Your Mouth song and the House Hippo. The CCA was a…
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Now Presenting 360 Degrees Of Content
So if you haven’t noticed from some of our posts on social media…we got a brand spanking new camera! It’s not just any camera though; it happens to be the LivePlanet 360˚ 4K stereoscopic camera, a state-of-the-art streaming device capable of doing a lot. Simply put, it’s 360-degrees of awesome – let’s talk about why!…
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Six Content Marketing Trends You’ll Probably Keep Hearing About in 2018
So we’re a few months into 2018 and it’s been a wild ride. There’s been plenty of shakeups and changes in marketing, especially in content marketing. We’ve said it before that content is one of the best investments you can make and in 2018, there’s new changes in how you create and distribute content that…
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