Rules for Creating Compelling Content
So you’ve been asked to create content for someone, but you don’t know where to start? Maybe you’re not even sure what content is? Well, content is anything that is created and uploaded to a website. This can be words, images, and so on. Now that you know what it is, here are some rules…
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Five Steps for Writing a Successful Blog Post
Are you looking to start writing a blog, but you’re afraid it isn’t something someone would want to read? Not everyone is a writer, and that’s OK, but if you follow these tips, you can be writing popular posts in no time. Step #1: Have a goal. Make sure you have an end goal for…
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Leah’s Leads Tip #1 – Multiplying Targeting Groups
Hey everyone, I’m Leah, and this is my first ever blog post. I’ve been a part of the Strong Coffee team for almost 7 months now, and have been undertaking a crash course in digital advertising ever since. It’s been an awesome experience, and I’ll be sharing with you little ad tips and things I’ve…
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Facebook Event Checklist
We’ve been getting a lot of requests over the past few months on how to best create, run and manage a Facebook event. Everything from what to include, how to promote the event and the timeframe for creating the event and adding content. Today we’d like to share our knowledge with everyone by providing our…
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Event Purchasing: The Wave Model
The Wave Model of Event Purchasing A general trend we have observed is a “wave” pattern in online ticket purchases. There is commonly stronger online ticket purchases at the beginning and end of a campaign. When graphed out, this looks somewhat like a wave. You will see higher purchase rates towards the beginning, followed by…
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A Strong Coffee Guide to Mobile Visitation
Here’s a Strong Coffee guide to mobile visitation. We compared four of our clients visitation by device (percentage) between 2012 and 2013. The underlying trend is a decrease in desktop usage and a strong increase in mobile and tablet usage. There are a few steps you can take to ensure that you’re taking advantage of…
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Augmented Reality Marketing & Promotions
An exciting and engaging technology, augmented reality offers some amazing digital marketing opportunities. Strong Coffee Marketing has been able to harness it with some pretty incredible results in a number of Edmonton and Alberta based augmented reality promotions. Not sure what it’s all about? Here’s an “official” definition… “Augmented reality (AR) is a type of interactive,…
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1 on 1 Marketing Consultation with Strong Coffee
We are offering up three 1-on-1 sessions for any online marketing topic you chose with Strong Coffee’s Trevor Tessier. We will do a random draw on July 1st, 2013 to come see you at your favourite coffee hangout (we’re buying). Fill out the form below! (Please note: We are based in Edmonton, St. Albert and…
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