3 Marketing Predictions Following The Legalization of Cannabis in Canada

Cannabis legalization has finally arrived here in Canada! Although the first few weeks have been relatively uneventful, there are still lots of questions around what lies ahead. From a marketing perspective, here are 3 things we anticipate will happen due to the legalization of cannabis: 1. A Rise in Cannabis Tourism Over the years, the…

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Weekend Reading – Less is More, Data From Shortened Links and a Golden Success Story

Today we’ll look at how BBC News uses Instagram, what you can learn from a shortened link and a hockey social media success story. Let’s roll!

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The On-Going Marijuana Marketing Tug-of-War

As legalization looms in July, a tug-of-war is being played out between the government and licensed producers in regards to how marijuana should be marketed and branded in Canada. We’re seeing licensed producers ban together to propose their wish list on branding regulation, and the Trudeau government suggesting their own stricter solution. This really is…

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Weekend Reading – Grading Your Website, Holiday Augmented Reality and the Demise of the F Pattern

Looking for a way to pass the time this weekend? We’ve scanned the web and created a list of some of our most interesting content finds. Today we’ll look at a simple way to grade your website, holiday augmented reality in Calgary and how people view search results. Let’s roll! Does Your Website Get a…

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Weekend Reading – Content Robots, Increasing E-Commerce Conversions and The Power of Reddit

Looking for a way to pass the time this weekend? We’ve scanned the web and created a list of some of our most interesting content finds. Today we’ll look at robots that write content, simple solutions for increasing e-commerce conversion rates and Reddit as a content marketing tool. Let’s roll! The Robots are Coming! As…

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Weekend Reading – Fun Tourism Ads, Sponsored Content and Crappy Slogans

Today we’ll look at fun tourism ads, sponsored content for brands and a great way to create a crappy slogan for your brand… if that’s what you’re into…

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Weekend Reading – Buyer Personas, Micro-Influencers and Content Funnels

Looking for a way to pass the time this weekend? We’ve scanned the web and created a list of some of our most interesting content finds. Today we’ll look at buyer personas, micro-influencers and content funnels!

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In-Home AI Will Be Building Family Advertising Profiles

As companies like Google and Apple continue to develop new technologies to make our lives easier, we’ve hardly noticed how dependent we’ve become on these technologies. Since 2007 (with the release of the first iPhone) we’ve increasingly grown so attached to our phones that we feel longing for them when we accidentally forget them at home….

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