Marketing Mastery Hub

A few weeks ago someone asked me about my favourite product to market. We’ve been pretty fortunate to help market some pretty fun attractions, cool events and interesting products over the years…

I think it’s safe to say that Pokemon Go has burst onto the scene in kind of a big way. As someone that didn’t grow up around Pokemon, I initially didn’t take…

What’s that old saying, keep your friends close but your enemies closer. Uttered famously by Michael Corleone in 1974 classic The Godfather Part II this little pop culture cliche imparts a great…

Story of a buyer’s journey and reflecting on Sugru conversion process. Have you heard of this stuff, Sugru? It’s this putty that can be moulded and shaped to improve, fix or, as…

The breakfast is ready and the beds are made, but how do you market your bed and breakfast? Bed and breakfasts have changed from the doily filled guestrooms and excruciating small talk…

Hey everyone, thanks for stopping by today. We’ve been spending some time over the last few weeks fiddling with a rather hidden advertising feature that Facebook quietly launch behind the scenes. It’s…

Brand Ambassadors are people who use and talk about your brand in a positive and relatable way, preferably, in front of a large audience. No matter how fantastic your product or service…

So you have your social media profiles and blog all set up. The tools are in place for you to start feedings those machines with great content, but where do you start?…