6 Reasons to Start A Podcast for Your Business

Podcasts are really cool. Since 2005, they’ve grown to become one of the most powerful marketing and advertising streams, and sources of information. What is even more impressive is that the podcasting space is relatively young and still growing. There is plenty of potential and it comes as no surprise that they get talked about…

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Predicting The Future With Google Trends

The internet is filled with useful tools designed to help make our marketing lives a bit easier. Some of the most useful ones come from a little company called Google. Google collects mountains of information about what people do online, what people search for, what they click on, etc. Google Trends is a free tool…

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Golf Course Marketing – Breaking the Barriers

It’s a question we get all the time – “How can I attract more __________ to my __________?” Fill the blanks however you like.. skiers to my ski hill, families to my attraction, weddings to my hotel… Marketing involves trying to convince someone that something is a good idea. You’re trying to show someone why…

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Quick Tip – Changing Your Facebook Page Map Pin Location

Do you ever come across a task that should be straightforward yet it somehow takes an hour to figure out? Our office recently moved and I was asked to change the address and map on our Facebook page. No problem… sounds pretty simple. Although we spend a lot of time on Facebook pages, changing a…

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The Makings of a Great Attraction

A few weeks ago someone asked me about my favourite product to market. We’ve been pretty fortunate to help market some pretty fun attractions, cool events and interesting products over the years so it’s difficult to pick just one. When I stop and think about it, the answer is pretty easy. The best product to…

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Customer Fishing In The Digital Age – Keyword Strategies

If you’ve ever worked in the marketing industry before, you’ll have heard the saying “cast a wide net”. This is often accompanied with comment of “and narrow from there”. The premise is simple, you cast a wide net to ensure you’re reaching a broad audience with your campaign, then as data starts to be collected…

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Instagram: How to Use the New Multiple Accounts Feature

Instagram is 400 million users strong and continues to solidify its place in the upper echelon of social media’s finest platforms. Account switching for multiple accounts is now available on the Instagram app using version 7.15 on iOS and Android (finally). This feature allows you to quickly switch between multiple accounts on Instagram without having to log out then…

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Time to Trim the Social Media Fat

As 2015 winds down, many of us feel the need to sit down and come up with some resolutions – ideas and principles that will somehow magically guide us through the upcoming year and make the next 365 days better than the last. Some are health related, some may be financial and a few of…

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