Time to Trim the Social Media Fat
As 2015 winds down, many of us feel the need to sit down and come up with some resolutions – ideas and principles that will somehow magically guide us through the upcoming year and make the next 365 days better than the last. Some are health related, some may be financial and a few of…
Learn More
The CPM Model Is Broken
We hate CPM. Plain and simple. CPM’s or Cost Per Thousand Impressions is simply not a measurement that should exist for a digital marketing agency. Impressions on display ads are akin to eyes seeing a billboard on the street. If traditional marketing companies charged for “eye-views” they’d be out of business pretty fast. Want more…
Learn More
6 YouTube Metrics to Measure Video Performance
If you’re only looking at your views to judge your YouTube success, you’re missing out. YouTube boasts a great analytics dashboard, and there are lots of YouTube metrics to explore. Below, we discuss six factors you should be looking at to improve your YouTube success. Views Views are the most obvious way to see if…
Learn More
6 Reasons You Should Be Using Pinterest for Business
Many businesses are wary about using Pinterest for business, but you don’t have to be! There are many positive reasons that you should be utilizing this social media network for your business, but here are 6 of the main reasons. Why Pinterest? There are many reasons Pinterest is a great opportunity for businesses. It will…
Learn More
Twitter Communication Types
I recently had the chance to talk social media during a webinar series at the Business Link. It can sometimes be tricky explaining the various Twitter communication types so I brought along a few of my friends* to help me out… Tweet Talking to everyone at the cocktail party Public message broadcast to your followers…
Learn More
5 Easy Mistakes To Avoid with QR Codes
Okay, you want to jump on the QR code bandwagon – good for you! As cool as this new marketing tactic is, there are tons of ways to screw it up. With all the QR code campaigns you’ve seen out there… maybe 10% of them have avoided making some classic mistakes. In this post we’ll…
Learn More