Marketing Mastery Hub

  Facebook is testing AI summarization in comments. Think of it as CliffsNotes for your social feed. At the top of certain comment threads, you’ll find an AI-generated summary of the conversation…

Programmatic advertising is a buzzword referring to the automated buying and selling of online ad space. This method uses machine learning and algorithms to find the right audiences by analyzing their web…

TikTok is testing a new app called TikTok Notes, aimed at shaking up the photo sharing landscape. Currently being piloted in Canada and Australia, TikTok Notes positions itself as a robust competitor…

The digital marketing landscape is constantly evolving, and one of the most significant changes on the horizon is the phasing out of third-party cookies. As we navigate this shift, it’s crucial to…

The rise of social media platforms such as Facebook, Twitter, and TikTok has undoubtedly transformed the way we consume content. While these platforms offer a wealth of educational information, laughs and entertainment,…

Over the years we’ve worked with many a client looking to enter a new market. Whether it’s a mortgage broker looking to expand, a franchise opening a new location, or new business…

As our society is being bombarded with tales of doom and gloom, bankrupt banks, economic crises, and a plunging stock market, it’s no wonder many are preparing their businesses for the possibility…

Microsoft Bing Search vs. Google Search has never really been much of a competition. Google Search vastly outnumbers and outperforms Bing both in effectiveness, reach and value to advertisers. While Bing captures…