Marketing Mastery Hub

At Strong Coffee Marketing, we’re always on the lookout for innovative strategies to help our clients reach their target audiences effectively. One of the most exciting tools in our digital marketing arsenal…

In the vibrant world of tourism, digital advertising is not just an option; it’s a necessity. With travelers increasingly turning to online platforms for inspiration and booking, tourism-based businesses must leverage digital…

Ad fraud is a growing concern in the digital marketing world, and it’s something we at Strong Coffee Marketing take very seriously. With the global cost of ad fraud projected to reach…

  Facebook is testing AI summarization in comments. Think of it as CliffsNotes for your social feed. At the top of certain comment threads, you’ll find an AI-generated summary of the conversation…

Programmatic advertising is a buzzword referring to the automated buying and selling of online ad space. This method uses machine learning and algorithms to find the right audiences by analyzing their web…

TikTok is testing a new app called TikTok Notes, aimed at shaking up the photo sharing landscape. Currently being piloted in Canada and Australia, TikTok Notes positions itself as a robust competitor…

The digital marketing landscape is constantly evolving, and one of the most significant changes on the horizon is the phasing out of third-party cookies. As we navigate this shift, it’s crucial to…

The rise of social media platforms such as Facebook, Twitter, and TikTok has undoubtedly transformed the way we consume content. While these platforms offer a wealth of educational information, laughs and entertainment,…