9 Digital ‘Things to-do’ When Expanding Your Business
You’re expanding. That’s great — and a sign of a healthy, growing business. Getting word out is a priority, but what makes the most sense? How can I begin to show up online in this new market, and how can I begin to generate new leads and business here? Is it as simple as putting…
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Ad Fraud & How To Help Mitigate It
Year over year, digital advertising spend continues to grow as companies continue to shift marketing dollars to this growing medium. But as companies are pumping billions into digital ads, who is regulating everything? How rife are these ad exchanges with fake traffic and clicks, and further to that, in who’s best interest is it to…
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Advertising Cannabis – What We Know So Far
With legalization upon us, there are still many questions regarding how cannabis can be advertised and marketed. To start, it depends on the type of product you’re selling.
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How To Influence A Foreign Election Using Facebook Ads
Please note: This article is satirical and for educational purposes. It showcases the strategies and tactics deployed by the Russian government to influence elections, including recently released screenshots of their ads and ad purchases. Want to overthrow a foreign leader you just don’t agree with? Or want to take those pesky superpowers down a notch?…
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The On-Going Marijuana Marketing Tug-of-War
As legalization looms in July, a tug-of-war is being played out between the government and licensed producers in regards to how marijuana should be marketed and branded in Canada. We’re seeing licensed producers ban together to propose their wish list on branding regulation, and the Trudeau government suggesting their own stricter solution. This really is…
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A Guide To Marijuana Marketing & Advertising
Please note: Due to the ever changing landscape on this discussion, this post is now out-of-date with proposed regulations. We have written a new article here – The On-Going Marijuana Marketing Tug-of-War – that takes into account more recent developments. With marijuana legalization looming in Canada and currently set for July 2018, there’s lots of…
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Advertising For A Kickstarter: What We Learned
When it comes to laying it all out on the line, there’s no better example than launching a Kickstarter campaign for a product you’ve put your money, heart, and soul into. This all-or-nothing fundraising platform can be a rollercoaster of emotion for entrepreneurs, and just the thought of throwing more money into advertising your projects…
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In-Home AI Will Be Building Family Advertising Profiles
As companies like Google and Apple continue to develop new technologies to make our lives easier, we’ve hardly noticed how dependent we’ve become on these technologies. Since 2007 (with the release of the first iPhone) we’ve increasingly grown so attached to our phones that we feel longing for them when we accidentally forget them at home….
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