How To Build Ad Campaigns Using Facebook Canvas
Hey everyone, thanks for stopping by today. We’ve been spending some time over the last few weeks fiddling with a rather hidden advertising feature that Facebook quietly launch behind the scenes. It’s called Facebook Canvas, an interactive landing page builder for advertisers. It can feature images, videos, carousels, text, and buttons to showcase particular information…
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Customer Fishing In The Digital Age – Keyword Strategies
If you’ve ever worked in the marketing industry before, you’ll have heard the saying “cast a wide net”. This is often accompanied with comment of “and narrow from there”. The premise is simple, you cast a wide net to ensure you’re reaching a broad audience with your campaign, then as data starts to be collected…
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5 Digital Advertising Lessons for the 2015 Canadian Election Candidates
It’s campaign season again, and just like the seasonal changing of the leaves and the inevitable cold to follow… so comes the parade of colorful political signs on lawns and lining of roadways. We feel that over the years, political campaigns have really not embraced the power of digital mediums. Obama’s last campaign being the…
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The CPM Model Is Broken
We hate CPM. Plain and simple. CPM’s or Cost Per Thousand Impressions is simply not a measurement that should exist for a digital marketing agency. Impressions on display ads are akin to eyes seeing a billboard on the street. If traditional marketing companies charged for “eye-views” they’d be out of business pretty fast. Want more…
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To San Jose: A Google-Filled Adventure
To some, Google may seem like a faraway fantasy-land of free lunches, sleeping pods, spinning hats and hallway slides. Although this is (mostly) true, Duncan and I had the opportunity to test the waters and do some investigating firsthand at the Headquarters in sunny San Jose, California this past month. Our advertising department received an…
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Strong Coffee Marketing Chats With Creed (Sort of..)
Everyone fears it – having to contact technical support for anything. So many people share horror stories about their bad experiences when calling or chatting online with the tech support division of a company (be it a cell phone provider, cable company, etc.). Recently, one of our team members headed to WP Engine to seek…
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The New York Office – Day Three
Hey everyone, its been awhile since I last posted from my New York office, and there’s been good reason. As many of you know I was in Edmonton again to catch up with family and friends over the holiday. Now that I’m back in the Big Apple, work begins again, but not without many snowstorm…
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Happy Holidays From Strong Coffee Marketing
The year has come and gone in the blink of an eye and as we reflect on 2013, we can’t thank you enough for being a part of another innovative and fun-filled year with us. We are extremely grateful for both old friends and new associates and look forward to next year bringing even more…
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