Your Social Media Strategy: Getting Things Right in 2012

Here’s a list of five simple resolutions to ensure your social media efforts are successful in the coming year.

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Stuff We’re Trying – Trendsmap.com

There’s no denying the impact that Twitter has had on real time information. When you want to know about what’s going on right now, anywhere in the world, your best bet is a simple Twitter search.Paying attention to Twitter trends can be a lot of fun for people that love breaking news, sports rumors and…

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Twitter Case Study – Swiss Chalet

I’m always interested to see how different organizations use social media. It’s fun to look at the different ideas, communication styles, messaging and strategies employed by companies of all sizes. I often get some of my best ideas from watching what others do. It’s very evident that more and more companies are taking social seriously…

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Focus on Engagement, Not Friends and Fans

A small business owner was complaining the other day about their inability to get ‘likes’ on Facebook. They had set a goal to achieve a certain number by November and were way behind schedule. They had seemingly tried everything: continual status updates asking people to share the page with friends, signing up for services promising…

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Solving Traditional Problems with New Technology – The Online Recruiter

Recruiting can be an interesting proposition at the best of times. Prior to getting into online marketing on a full time basis, I spent close to three years in the staffing industry. I specialized in light industrial personnel, industrial management and skilled trades positions. I was fortunate (or unfortunate… depending how you look at it)…

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People Are Talking. Are You Listening? – The Online Recruiter

Social media has completely changed how we communicate. Millions of online conversations are happening at any one time. A quick search of these conversations reveal a variety of topics – family, sports, pop culture and news being some of the most popular. Employment is also a hot topic. People talk about their current job, their…

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TEC Edmonton – Presentation Testimonial

I am writing to say how much TEC Edmonton appreciated your team coming to our office to provide our clients and our staff an opportunity to learn about social media and how it can benefit an organization’s ability to “spread the word” about the services they offer. The sessions were well organized, informative and completed…

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The Okotoks Satellite Hoax – Lessons Learned

Let’s continue our look at the Okotoks Satellite hoax and some of the lessons learned. Be sure to check out our Anatomy of an Online Rumour post for some additional background. Rumors are started and consequently spread online all the time. Celebrities “die”, sports figures are “traded” and pictures of the new iPhone are “leaked”…

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