The Okotoks Satellite Hoax – Anatomy of an Online Rumour
I don’t think I’ll ever call myself a “space geek” but I’ll admit that I got a bit excited when I heard about the Upper Atmosphere Research Satellite (UARS) and its plummet to earth. The story of the falling satellite was all over the news last week and the thought of seeing a giant ball…
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Stuff We’re Trying – Offerpop
Let’s face it. Facebook is trying really, really hard to “be” the internet. It’s become the online hang out for you and your friends, it’s become a place that you share and store your pictures and videos, it’s your first stop when you wake up in the morning and the last thing you check before…
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Stuff We’re Trying – Post Planner
The topic of automation always seems to come up during our social media seminars. It’s a bit of a slippery slope… automating Tweets and Facebook posts may be a good way to streamline your social media program but it takes away from the whole social aspect.
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The Best Reason to Make a Content Plan
A content plan helps you figure out what you want to say and when and how to say it. Keep Your Content Plan Fresh There are lots of reasons to plan out your content whether for a zine, website or series of e-newsletters – you want fresh content regularly, you have a lot to say…
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5 Steps to Start Marketing with Foursquare
Foursquare is on the brink of exploding into the social media market. This GPS-based game has already amassed a large, tech-savvy following that business of all types can leverage to help gain new, loyal customers. Getting setup on Foursquare and getting noticed, is free, easy and simple. In this article we’ll cover the basics of…
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Examples of Great Blog Content
The topic of blogging seems to come up a lot in our social media training workshops. The benefits of a quality blog are obvious – fresh content is good for your readers and your rankings. Blogs are easy to set up and even easier to update. We often tell people that if they can use…
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What is Foursquare, and Why Should I Care?
Foursquare is a GPS-based geo-location, social game. How does Foursquare work? Well, as you go about your daily routine, you can “check-in” to certain places, Starbucks for example. The more times you “check-in” at a particular place (from regular visits), the higher up the foursquare ladder you will get. At some foursquare locations, you can…
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QR Code Marketing 101
QR codes are all the rage nowadays. We’re seeing them crop up all over the place: Starbucks, Chase Banks, business cards and so much more. But whats the big deal? In this post, well cover some basic, some complex things about QR codes, so hopefully you can leverage them for your company soon. What is…
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