Social Media Application and Measurement
Strong Coffee Marketing met with TEC Edmonton and its clients recently and utilized the following presentation to discuss how an organization can apply social media and ultimately attempt to measure its outcomes. This is the third discussion of a series of three. Below is the Prezi. It can also be found here. The first discussion’s Prezi…
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3 Great Marketing Strategies for Golf Courses
Thanks for stopping by the Strong Coffee blog. We’ve noticed that this golf course marketing post has been receiving a lot of attention over the past few years. As an agency that specializes in digital marketing for the tourism industry, we’ve had the opportunity to work with golf professionals and help them succeed online. We’re…
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5 Easy Ways to Build your Twitter Following
Twitter is a simple yet powerful marketing and networking tool. Building a following takes time and persistence. For most people Twitter may be a little overwhelming, it’s power of it however is undeniable. Twitter spreads news faster than CNN. The trick to getting your message out there is to have an attentive following. Short of…
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4 Ways to Overcome Writers Block for Blogs
Blogger burnout? Writers Block? Need new ideas to keep that blog fresh and engaging? I’m not going to sugar coat it, there is a high probability your blog will be dead within a few months. It’s life cut short before you’ve had a chance to blog your heart out, or maybe that’s the problem. You blogged your…
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Writing Web Content – For Bots vs. People
There is a lot of dispute over which is better, writing content for search-engine robots, or for the viewers the search engines send. You’ll find varying opinions everywhere. In our opinion, it’s best to write titles and subtitle for the bots, but always keep in mind that your main content needs to make sense for…
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Social Media and Marketing Strategy
Strong Coffee Marketing met with TEC Edmonton and its clients recently and utilized the following presentation to discuss how social media can be incorporated into a startup’s marketing strategy. This is the second discussion of a series of three. Below is the Prezi. It can also be found here. The first discussion’s Prezi titled An…
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Top 5 Web Content Writing Tips
Rules for writing for the web are very similar to those for any kind of marketing copy – but yet, most online content writers forget them. A wall of text will rarely capture and retain the attention of a reader. You have to be smart, layout your copy well, and segment and prioritize it. On…
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How To Talk the Talk on Facebook
The quickest way to kill your Facebook page is to try and sell something. Facebook is about social networking; there is rarely anything “social” about selling. Talking “at your fans”, like most marketing messages do, is not social, inviting them to comment on new product releases, is. Marketing on Facebook has to be a little…
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