5 Easy Ways to Build Your Facebook Fanbase From Scratch
For many new businesses to Facebook, one of the most difficult things to do is build a Facebook fanbase. To Facebookers, the more fans you have, the more credible and worthy your brand likely is of their attention. This leaves businesses just starting out on Facebook in a difficult position… so what are the best…
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An Introduction to Social Media
We recently had the opportunity to share with a number of technology-based startup firms a presentation on social media and how to approach it when incorporating it into their businesses. This is the first discussion of a series of three. The first Prezi can be found below or here.
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Marketing with QR Codes
What is a QR code? Think “barcode on steroids”. The image to the right is an example of a QR code. QR codes offer an opportunity for an interactive experience for advertisers through an otherwise static medium. How does a QR code work? To read QR codes, you require a QR code reader. These are…
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11 Social Media Marketing Tips for Small Business
Social media marketing is an exploding medium for small business. The problem is some companies get it, others don’t. Here are 11 social media tips to get you started on this awesome, new marketing playing field. 1) Consistency in usernames. Use the same username across all social media channels to help build credibility to your…
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Start-Ups: Building Credibility Online
So you’re thinking of taking your new company to the World Wide Web eh? Like most new start-ups, you’re planning on seriously leveraging social media to build communities around your products and brand. Awesome! Here’s a tip that most business don’t abide by: If you’re about to swim in the social media marketing pool, know…
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Stuff We’re Using – Google Alerts
Although still in BETA testing Google Alerts has already gotten a lot attention, and marketers are loving it. It’s as simple as can be – you simply enter in specific terms you want tracked, and then sit back and let Google do the work. Any mention of these words will be compiled and sent to…
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How To: Twitter Hashtags – What are they?
What are Twitter hashtags? When Twitter started there was a fundamental problem. There was no real way to categorize and group similar tweets. Short of using the search function to find topics of conversation, there was no way to see trends in conversation. This is where the hashtags come in. Simply placing a pound key…
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The Power of Twitter
Let’s face it; the point of Twitter is lost on a lot of people. Who the hell cares that Joe “just ordered a diet coke and is waiting for his Fat Burger cheeseburger”. I agree, there’s lots of useless crap on Twitter, but there are exceptions to every rule. A recent study broke down and…
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