Stuff We’re Trying – TwitterVolume
Many of our clients are unsure about the benefits of Twitter. It takes time to build fans, you only have 140 characters to type your message, and theres a ton of useless crap being “tweeted” – where does marketing fit in? While all these points are valid, the pros far outweigh the cons. Let me…
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The Future of Social Media
We discussed determining ROI with Social Media in a previous post, and we feel the future of social media lies within this dilemma. If you can’t directly attribute sales figures to your social media campaigns, what can you do? Well Alvenda, has recently launched a new Facebook page for Delta Airlines that will bring some…
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Social Media Tip of the Day or So – Negative Feedback
Negative comments and reviews are great opportunities! Still to this day, many companies are apprehensive about allowing customers to freely post their opinions, reviews and comments about their products. Why? Because they fear the feedback may be negative. Don’t let this happen to you. Let’s face it, no matter what service you offer, you can’t…
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The Million Dollar Question – ROI and Social Media
Everyone is eager to attach a $ to social media. I find that the ROI question often comes from someone that isn’t sold on the idea of social media and its place in business. They’re usually looking for a reason to believe. You can tell them all the feel good social media stories that you…
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Stuff We’re Trying – Chartbeat.com
E-marketers have a thing for stats. They’re our report card – they show us how we’re doing, they show us where we need to improve and they provide insight into things that we should try. Google Analytics is the stats program of choice for us and I don’t see that changing anytime soon. The only…
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Social Media Quick Tip – Listen, Listen, Listen
We sometimes think of social media about posting content and gaining followers. A huge part of social media is listening. People are online 24 hours a day talking about… well… everything. Monitoring online “chatter” is a good way to discover what people think of your brand, your competitors and your industry. Companies that listen, react…
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Social Media Quick Tip of the Day – Streamline Your Efforts
I often get questions asking about how people can streamline their social media efforts. My first tip is to limit the number of profiles that you manage. There are no rules saying that you have to be on every social media site. Pick your battles – pick one or two sites and focus your energy…
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Social Media Quick Tip of the Day – Location Based Services
Keep an eye on location based services. Sites like Foursquare and Gowalla use mobile technology to link consumers to the places that they visit. Companies are starting to use these sites to promote special offers to their visitors. Facebook recently jumped into the location game with the introduction of Facebook Places. Here’s a good article…
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