The Element Of Story
Stories are what drive the world. They inspire passion and progress, fuel empires and myths, and rouse wonder and war. They can also be used in marketing. But before you learn how to use stories, you should learn when to avoid them. If you know the rules, you can learn how to break them. When…
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How YouTube is Failing to Follow Children’s Advertising Standards
As someone who grew up in the 90s, Concerned Children’s Advertisers (CCA) public service announcements were a regular occurrence during TV time. People probably wouldn’t recognize the name CCA but they would remember the most famous of these PSAs; the Don’t Put It In Your Mouth song and the House Hippo. The CCA was a…
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I Direct Messaged 7 Airlines With The Same Question: Here’s What I Learned
The other week I had a question before a flight. I was travelling with my infant and wondered what the best seat choice would be when travelling with a carseat. Naturally, a couple days before my flight I headed to Twitter direct messages to find an answer. After I sent my message to the airline…
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Proud to Present: Legend Rings
Introduction Our team recently launched a new website for Legend Rings. Legend Rings is a North American championship ring maker with many years of experience servicing teams in professional, college, and amateur leagues. Opportunity We were given the opportunity to build a new home for the Legend Rings website with a cutting-edge design. They entrusted…
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Advertising Cannabis – What We Know So Far
With legalization upon us, there are still many questions regarding how cannabis can be advertised and marketed. To start, it depends on the type of product you’re selling.
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Proud to Present: Alberta Pond Hockey
Our team recently launched a new website for the Alberta Pond Hockey Association. The Alberta Pond Hockey Association is a non-profit organization that hosts the annual Alberta Pond Hockey tournament.
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A Look at a Simple Golf Course Tournament Package
Stay and play, weekend getaway, local history, family escape – regardless of the catchy name, the one thing that the most successful packages have in common is simplicity.
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3 Marketing Predictions Following The Legalization of Cannabis in Canada
Cannabis legalization has finally arrived here in Canada! Although the first few weeks have been relatively uneventful, there are still lots of questions around what lies ahead. From a marketing perspective, here are 3 things we anticipate will happen due to the legalization of cannabis: 1. A Rise in Cannabis Tourism Over the years, the…
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